The New York Times: The Truth Translator – The tool that helps reveal the truth in headlines

News literacy is declining in America, and it’s getting harder for news consumers to distinguish between opinion and fact. To solve this problem, The New York Times partnered with Google Translate to create a tool that translates news headlines into the most unbiased headline – introducing The Truth Translator. The tool aims to make seeking the truth and thinking critically about the news an everyday practice.

Credits
Brand: The New York Times
Campaign: The Truth Translator
Advertising School: Miami Ad School, Toronto
Art Director: Tara Magloire, Rachel LeBlanc, Lee I
Copywriter: Marwa Hassan, Mirabelle Eze

Tags:
Innovation, Technology, AI, Machine Learning, Clio Awards, Best use of technology