Reporters Without Borders opens “The Uncensored Library” – Within a computer game
In many countries, websites, social media, and blogs are controlled by oppressive leaders. Young people, in particular, are forced to grow up in systems where governmental disinformation campaigns heavily manipulate their opinion.
But even where almost all media is blocked or controlled, the world’s most successful computer game is still accessible. Reporters Without Borders (RSF) uses this loophole to bypass internet censorship to bring back the truth – within Minecraft.
The Uncensored Library is giving the right to access information back to young people.
#TruthFindsAWay
The Uncensored Library opened its doors on March 12, the “World Day Against Cyber Censorship.”
Providing access to independent information to young people worldwide through a medium, they can playfully interact with. Journalists from five different countries now have a place to make their voices heard again, despite being banned, jailed, exiled, and even killed.
Their forbidden articles were republished in books within Minecraft, giving readers the chance to inform themselves about the real political situation in their countries and learn the importance of press freedom.
Let’s empower the next generation to stand up for their right to information and give them a powerful tool to fight oppressive leaders: knowledge. Together with the ever-expanding gaming community, we will show the world that the truth will never be silenced!
Credits
Campaign: The Uncensored Library
Advertising Agency: DDB Group, Germany
Client: Reporters Without Borders (RSF)
Campaign: