Therapy Book, a social experiment that solved the communication problem between parents and their children

Therapy Book – A social experiment
To commemorate Teacher’s Day in Mexico, Scribe and Archer Troy developed Therapy Book a social experiment that solved the communication problem between parents and their children, in which a Scribe notebook was the bridge to complete the task of answering the questions that children never did.

Credits
Country: México
Client: Scribe
Agency: Archer Troy
Creative VP: Mike Arciniega
General Creative Director: Abraham Quintana Garay / Carlos Fernández Oxté
Creative Director: Esli Martínez
Copywriter: María José Gutiérrez
Art Director: Karla Rodríguez
Account Director: Guillermo Guzmán
Production: Javier Velázquez / Regina Rueda / Haim Torres
Director: René de la Rosa

Tags:
Teacher’s Day, Mexico, Scribe, Archer Troy, Social Experiment, Best Digital Campaigns, Digital Marketing Trends, Best online marketing strategies, Social media campaigns, Scribe Notebook