New campaign Grand India Holiday Sale for Thomas Cook created by Law & Kenneth Saatchi & Saatchi mirrors real consumer behavior.
Indian tourism sector is growing at 7- 8% annually but ironically our country is the 4th most vacation deprived nation in the world. Indians are still very reluctant and subject to procrastination when it comes to taking a Holiday.
To fillip travel and holiday bookings, Thomas Cook India has launched the ‘Grand India Holiday Sale’ (GIHS) campaign again this year.
While GIHS offers unmatched deals on vacation packages, the films encourage us to take a break from our all-important work lives, and that the world (read workplace) will not collapse if we really went on a holiday.
Created by Law & Kenneth Saatchi & Saatchi, the films are produced by Spotlight Films and directed by Amit Satyaveer Singh. The campaign will run primarily on digital – YouTube and Facebook supported with print and outdoor.
Speaking about the campaign, Mr. Abraham Alapatt, President & Group Head – Marketing, Service Quality, Financial Services & Innovation, and Thomas Cook India said, “The new films are a fun/quirky take on vacation deprived Indians and showcase our Thomas Cook Grand India Holiday Sale as the first step in encouraging people to think holidays with a slew of great offers/deals. The thinning of the divide between work and personal lives is an unfortunate reality today, which is why it’s important to just take-off once on a while and the good news is that we’ve begun to see more people doing this nowadays.”
Debarjyo Nandi, Sr. Vice President – Law & Kenneth Saatchi & Saatchi added, “Skipping or postponing holidays for work is a self-prophesized importance barometer. How many times have we thought or said something similar. Fact is we even believe it. We all see ourselves in these characters. That is what makes the films effective and entertaining.”
Brand: Thomas Cook
Campaign: Grand India Holiday Sale
Creative Agency: Law & Kenneth Saatchi & Saatchi
Creative Team: Rahul Nangia, Amol Dahanukar, Mayuresh Wagle, Pravin Margaj, Kanchan Kesari , Manvi Mahendru
Account Management: Debarjyo Nandi, Chandni Butta , Sohil Kothari
Agency Producer: Vijay Vigamal, Sudhindra Mishra
Director: Amit Satyaveer Singh
Production House: Spotlights
Production Team: Vishal Gala, Gauri Daswani, Raj Rambhia
DOP: Lawrence Dcunha
Music Composer: Anand Bajpai
About Law & Kenneth Saatchi & Saatchi: Law & Kenneth Saatchi & Saatchi, part of Publicis Groupe – the 3rd largest communications group in the world, is an integrated communications agency headquartered in Mumbai with offices in Delhi & Kolkata. With over 360 employees, L&K Saatchi & Saatchi is a full-service communications agency that specialises in strategic communication, creative solutions, social media & SEO, branded content, web technology, brand building, shopper activation, film production, live creativity, digital solutions, media planning etc. The agency manages an expansive repertoire of clients like P&G, Renault, Dabur, Hero Motocorp, Emirates, Godrej, Jockey, Reliance, HSBC, Thomas Cook, Idea Cellular, Kalyan Jewellers, Kent, Exide Life Insurance and Tuborg, to name a few. For more information, please visit: http://lksaatchi.com/
About Thomas Cook India:
Thomas Cook (India) Ltd. is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business.
This Article is related to:
Law & Kenneth Saatchi & Saatchi, Thomas Cook, digital campaign, Grand India Holiday Sale, Indian tourism, travel, holiday bookings, vacation packages, digital marketing, brand campaigns, latest TVC’s, Holiday Offers