Clever. Witty. Creative. How Brands Reacted to Twitter’s expanded 280 Characters limit!

Twitter recently announced the increase in the 140 character limit to 280 Characters. This goes for all languages where cramming isn’t a big issue, and the brands are euphoric about this fresh development.

Some brands that are going all out with this newfound Twitter liberty are:

Burger King

Imagine what we could do with 280 characters pic.twitter.com/oxyLqMF7wn

— Burger King (@BurgerKing) September 27, 2017

NASA Goddard

? . * . ?
*
* . ?️ . ✨ *
. *
Thanks @Twitter, we can
always use more space ?
. . .
. * ? *
?
* ☄️#280characters

— NASA Goddard (@NASAGoddard) November 8, 2017

MGM Studios

ROOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAR! ? #280characters pic.twitter.com/vULoeIetMC

— MGM Studios (@MGM_Studios) November 8, 2017

Google Maps

?
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
?

?
You have arrived at your destination.#280Characters

— Google Maps (@googlemaps) November 8, 2017

Pizza Hut

(•_•)
<) )╯50%
/ \

\(•_•)
( (> Off
/ \

(•_•)
<) )> Menu
/ \

(•_•)
<) )╯Priced
/ \

\(•_•)
( (> Pizzas
/ \

(•_•)
<) )> Online.
/ \

???? ? ? ? ? ? ? ? ? ? ????? ? ? ? ?

Through 11/12.#280characters

— Pizza Hut (@pizzahut) November 8, 2017

HISTORY

We're using #280characters to play a guessing game.  What historical moments do these represent?

1.???▶️??❌▶️??
2.?????✌???
3.??????✅
4. ?➕?️?=?
5. ???8???
6.?‍????
7. ?????▶️???
8.?♿️▶️??‍♀️
9. ???=??????

— HISTORY (@HISTORY) November 8, 2017

Hero MotoCorp

Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles to go. Miles to explore. #280characters

— Hero MotoCorp (@HeroMotoCorp) November 9, 2017

Nat Geo wild

?????????????????????????????????????????????????????????????????????????????????????? ????????????????????????????????????????????? #280characters

— Nat Geo WILD (@natgeowild) November 8, 2017

Sony

????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

— Sony (@Sony) November 8, 2017

KitKat

Give me a break, give me a break, break me off a piece of that Kit Kat bar (wait, I can keep going?)
Give me a break, give me a break, break me off a piece of that Kit Kat bar (more still?!)
Give me a break, give me a break, break me off a piece of that Kit Kat bar#280Characters

— Break Me Off A Piece Of That Kit Kat Bar! (@KitKat_US) November 8, 2017

ShopClues.com

Finally got #280characters. Now, we will make full use of it by including commas, semi commas, apostrophes in the right places. We promise that we will make better tweets with the 280 limit. What a wonderful time to be alive.

You are still reading this, aren't you?

— ShopClues.com (@ShopClues) November 8, 2017

Godrej Aer

Since everyone is talking about #280characters and all that. pic.twitter.com/Svjvo7VoEl

— Godrej aer (@godrejaer) November 8, 2017

McDo Philippines

MCDOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO #280characters

— McDo Philippines (@McDo_PH) November 8, 2017

Netflix

Should all seasons now be 280 episodes? Respond with a well-thought-out paragraph if you agree

— Netflix US (@netflix) September 26, 2017

Charmin

We can't wait for the first #tweetfromtheseat in #280characters. For those days when you skipped your coffee and need the extra time.

— Charmin (@Charmin) September 27, 2017

Denny’s

last night we received the 280 character count. we traded the extra 140 for beans. not even magic.

— Denny's (@DennysDiner) September 27, 2017

Durex

OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO pic.twitter.com/KkyQvjtNGI

— Durex India (@DurexIndia) September 27, 2017

FAASOS

We can now blabber a lot more. Hello #twitter280 hello hello hello hello {erm, it'll take some time for us to get used to}

— FAASOS (@faasos) September 27, 2017

PSG Officiel

BUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUT DE @DaniAlvesD2 #PSGFCB#Twitter280 pic.twitter.com/a5xeHclfex

— PSG Officiel (@PSG_inside) September 27, 2017

This is a true testament to exactly how much the brands worldwide are loving this improvement and have embraced this new & enhanced update!

As brands are recognizing this new capability, they are gearing up to experiment and explore its full possibilities. What is indisputable is that this new fad like everything else is bound to wear off soon enough!

Article related to:
Twitter character limit, 280 Characters, Burger King, PSG Officiel, FAASOS, Durex, Spotify, Netflix, McDo Philippines, Hero MotoCorp, Durex, Godrej Aer, KitKat, Sony, ShopClues.com, Twitter campaign, Best social media campaigns