Snapdeal has a new identity and lets you beautifully unravel it with its latest Unbox Zindagi Campaign. The interesting thing about this advertisement is that it does not focus on one particular gender or age group. It shows the wide coverage of Snapdeal products.
Snapdeal #UnboxZindagi – Behind the Scenes
Small stories within the advertisement
● A little boy with wickets: He is shown to take the next leap by using only one wicket to practice and he succeeds in the end.
● A woman with Ghungru (musical anklet): The woman seems like a trained dancer who left practice for some time. With the ghungru, she unravels herself and starts dancing
● A prospective grandmother: A couple slowly slides a box of snapdeal with some wool and discloses that she is going to be a grandmother. This is also the next step in all their lives.
● A little girl with a pen: She is able to think beyond her limits and starts writing.
● A young girl with Saree: She has a tattoo which says live every day with an opened snapdeal box behind her.
All the stories shown in the Unbox Zindagi Campaign are about uncovering your hidden talents. The song used in the advertisement is also very motivational which totally goes with the small stories. In the end, they all have smiles on their faces after unwinding themselves. It is evident that snapdeal is focussing on the next phase of growth with this new brand positioning and aiming to engage a new set of 100 million online shoppers from different parts of highly connected India.
Khushiyon Ki Chakri – #UnboxDiwaliSale
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With snapdeal, one does not just order a product but unboxes himself/herself and opens up to new hopes, possibilities, and opportunities because the best is yet to come.
Films Written by Prasoon Joshi ( Chairman Asia Pacific, CEO & Chief Creative Officer India, McCann Worldgroup
Music given by Shankar, Ehsaan & Loy.