In the previous year, Vicks’ #TouchOfCare campaign not just won a million hearts but also a plethora of accolades. This year, Vicks returns with another film, as an extension of their successful #TouchOfCare campaign, titled – One in a million. Just like the first one, this one’s equally gripping and an eye-opener.
While Vicks’ first film portrayed the story of a beautiful bond between a transgender mother, and her adopted daughter, the second film is yet another beautiful story of how bonds of affection go beyond biological construct.
One in a million depicts the story of Nisha, a young girl with Ichthyosis, a hereditary skin condition. Nisha’s ability to overcome hatred thanks to the love and affection showered upon her by her loving adoptive parents, forms the premise of this brilliantly executed film.
This film, just like the first one, redefines the idea of care and proves that the concept of family is much more than biological relations. The world needs more such extraordinary acts of love and care to become more beautiful, loving, and peaceful. Hopefully, Vicks’ ‘One in a Million’ will go on to inspire not one but millions and billions of people around the globe.
With this second spot in its #TouchOfCare campaign, Vicks has truly succeeded to add yet another feather in its cap!
Campaign: One in a million
Advertising Agency: Publicis Singapore
Chief Creative Officer: Ajay Thrivikraman
Director: Anand Gandhi
Production House: Offroad Films
Executive Producer: Khalil Bachooali
This article is about:
Vicks, #TouchOfCare, Transgender, One in a million, Vicks campaigns, Vicks Ads, Heartwarming Campaigns, Digital Campaign, Health, Ichthyosis, Healthcare, Pharmaceutical, Pharma, Skin, Procter & Gamble, Publicis Singapore, Offroad Films, Touch of care