Voiceless Women – Anti-trafficking campaign by NEWLIVES
Voiceless Women – In 2018, NEWLIVES, together with NGOs across Europe, launched a small, but incredibly strong, film that focuses on the inhuman environment that women in prostitution live in.
The film focuses on women’ reviews of prostitutes and is based on men who read real reviews from a site similar to what we know from, for example, TrustPilot. But they do it through a bunch of undressed women, who appear vulnerable and voiceless. It gives us an insight into a cold and offensive view on women and into what women in prostitution must tolerate.
On the dark web, closed prostitution forums flourish, and men share reviews of sexual encounters with trafficked women, with no legal repercussion. NEWLIVES wanted to be a mouthpiece for these women by using the reviews of their abusers. It went undercover on the dark web and extracted hundreds of reviews and the names of authors, then had actors and real sex workers lip-sync them un-edited in a very explicit film that exposed both words and usernames of each reviewer for the world to see.
About NEWLIVES
NEWLIVES ‘aim is, through career coaching, empowerment tools and other activities to strengthen both foreign and Danish prostitutes to get out of prostitution. We do this by focusing on the women’s personal skills and potentials in new ways.
NEWLIVES also aims to increase awareness through innovative campaigns that prostitution and human trafficking also takes place in Denmark, create debate and get more help to prostitutes and victims of human trafficking.
Credits
Advertiser Brand: NEWLIVES, Unseen Uk, Sohoptimist,
Entrant Company: No Sleep
Production Company (additional): Uitch Iscratch
Executive Creative Director: Martin Nørgaard Furze, Jacob Salling
Director: Martin Nørgaard Furze
Art Director: Camilla Ploug
Art Director: Martin Nørgaard Furze
Copywriter: Camilla Ploug
Director: Mette Carla Albrechsen
Producer: Kate Kagawa, Oliver Raben
Cinematographer: Jacob Møller
Editor: Jens Høll, Andreas Krogh Rasmussen
Grader: Hanibal Lang
Composer: Esben Valløe, Tim Panduro, Simun Mohr
Sound Designer Nis Nørgaard
Voice Over Talent: Emilia jasmin
Production Design: Freja-Ulla Krebz
This campaign is about:
Health, Wellness, Lifestyle, Anti trafficking, Copenhagen, Denmark, Awareness Campaign, NGO, Cannes Lions International Festival of Creativity, Non-profit, Public Interest, EU International Anti-trafficking day, The One Show, NEWLIVES, Human Trafficking
