VUB money saving button

In 2018, people in Slovakia owed on average more money than they were able to save. One of the reasons is the obsession with instant gratification and impulsive online shopping. Triad developed VUB money saving button to promote savings and deposit products for the VUB bank in Slovakia, a browser plugin next to every ‘Add to Cart’ a ‘Rather save’ button. After installation, it is displayed next to every single item on the most used e-shops in Slovakia.

Credits
Client: VUB bank
Campaign: VUB money saving button
Advertising Agency: Triad, Slovakia
Chief Creative / Strategy Officer: Martin Woska
Creative Director: Vlado Kurek
Art Director: Csilla Polák, Adam Majko
Copywriter: Matus Hliboky
Developer: Roman Janajev
Account Manager: Michaela Markusková
Account Director: Natália Mikušová