Watermarks for Water – Getty Images by FCB Chicago

Watermarks for Water, which launched on the same day as World Water Day (3/22), aims to help raise awareness and funds for the global water crisis by transforming the iconic Getty Images watermark. The Watermarks for Water collection is comprised of more than 300 images, shot by some of the world’s best photographers, that highlight the plight of (the lack of) clean drinking water.

Getty also launched a special microsite (www.watermarksforwater.com), and each time an image from that collection is licensed, the iconic Getty watermark is removed and 10% of proceeds go directly to charity: water, an organization that brings clean and safe drinking water to people in developing countries. Building on the company’s mission that it can move the world through photography, Getty Images’ site now features a beautifully moving and inspirational video, created by FCB Chicago, that educates consumers on the power of an image and the water issues we face today.

Client: Getty Images
Campaign: Watermarks for Water
Agency: FCB Chicago

FCB Chicago
Chief Creative Officer: Liz Taylor
Worldwide Creative Partner: Fred Levron
Executive Creative Director: Jon Flannery
Executive Creative Director: John Claxton
SVP, Executive Creative Director: Max Geraldo
Creative Directors: Bruno Mazzotti and Dean Paradise
Senior Copywriter: Kate Cullen
Senior Art Director: Franki Geib
Executive Creative Producer: John Bleeden
Senior Producer: Carolina Sierralta
VP, Management Director: Kathryn Horsley
SVP, Print Production: Julie Regimand
Project Manager: Matt Hartwig

Executive Vice President: Kim DeNapoli
Account Director: Katherine Fliess

Cutters NY
Editor: Nadav Kurtz
Assistant Editor: Peter Zachwieja
EP: Elizabeth Krajewski
Producer: Stephanie Rose

Cutters Chicago
Editor: Matt Walsh
Assistant Editor: Jackie Cohen
Producer: Heather Richardson

Flavor Chicago
EP: Neal Cohen
Finishing Artist: Chris Elliott
Senior Designer: Colby Capes
Color: Brian Higgins

Lord & Thomas
Audio Manager: Jason Ryan
Audio Engineer: Alec Chojnacki
Associate Audio Engineer: Batsirayi Zesaguli
Audio Producer: Alex Bartczak

President: Virginia Devlin
SVP, Integrated Media: Kate Knox
Associate, Media Relations: Mackenzie Woods

This Article is related to:
Getty Images, Watermarks for Water, Photography, FCB Chicago, Inspirational, World Water Day

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