We Are Social has launched Snap Safe Lens on Snapchat to maintain physical distance

To help people maintain an appropriate two-meter physical distance, We Are Social has launched Snap Safe Lens on Snapchat. The new feature uses proximity AR technology to display how far away people need to stand from others to avoid transmission of COVID-19. Today as the world contends to find a cure for deadly Coronavirus, social distancing is the most effective means of preventing the virus attack. Various authorities across the globe have issued guidelines on do’s and don’ts in public places. This new feature further emphasis the guidelines with a dash of creativity.

On Snapchat, as the filter opens, it counts up to 200cm as a reminder for the user to maintain a distance of two meters from others around him/her. If people are too close to the user, the Lens displays a warning flashing ‘STAY BACK. SAVE LIVES’.

Credits
Advertising Agency: We Are Social, UK
Executive Creative Director: Gareth Leeding
Senior Creative: Rob James
Senior Designer: Jenni Smit
Senior Designer: Leon Kesko
Creative Technologist: Sam Cox

Tags:
Digital, United Kingdom, Technology, Public Interest, NGO, We Are Social, United Nations, Innovation, Snapchat, Snap Safe, Social Distancing, Physical Distancing, COVID 19, Coronavirus