Wunderman Thompson South Asia wanted to keep raising the flag of hope during COVID-19 crisis

Creative teams of Wunderman Thompson South Asia respond to the COVID-19 crisis in their own way.

Today’s modern and challenging times call for a new way of existence. With our lives upended owing to lockdowns and with continued uncertainty around COVID-19, we have all developed our coping mechanisms. To express solidarity and encourage people to stay safe, the creative warriors at Wunderman Thompson, South Asia proactively produced pieces of compelling work to inspire others with essential messages of staying strong and staying safe. From addressing issues of domestic violence to paying tribute to the cities that they call home, to producing their first-ever song by an in-house music band, the team at Wunderman Thompson South Asia, notwithstanding the lockdown, forged creative connections and devised meaningful ways to uplift moods and infuse positivity.

Tarun Rai, Chairman and Group CEO, Wunderman Thompson, South Asia, says, “It has been two months since we have started working from home. As a team, we seem to have managed very well and have been busier than usual. I am amazed and proud of the quality and quantity of work undertaken during this period. I love the ‘can-do’ attitude and resourcefulness that we have demonstrated as an organization. I am particularly impressed by work which was not initiated by any of our clients but created by our people because they felt strongly about the crisis we were going through and wanted to do their bit and contribute. Many companies are finding different ways of helping, whether it’s changing production lines to produce hygiene and safety products or giving out hotel rooms to hospital staff. Our business is ideas and communication, and I am very happy that we have used our creative talent to contribute in a meaningful way to spread positivity and important social messages. The team at Wunderman Thompson South Asia has reinforced the belief that nothing can stop creative excellence, not even a lockdown.”

Tags:
COVID-19 crisis, Social Distancing, Stay Safe, Digital Film, Advertising Campaign, Creative Campaign, Advertising Agency, Photography, City, India, Mumbai, Kolkata, Short Film, Domestic Abuse, Physical Violence, Domestic Violence