Zee TV’s chalo Dibba Lautaao campaign urges to stand together with Kerala

The month of August proved to a disastrous one for the south Indian state of Kerala. Unusually high rainfall resulted in flooding of densely populated areas. The apparent chaos resulted in about 370 casualties. However, due to the unified efforts of the whole country, a large number of people were rescued at the right time. Owing to the compassion and sense of togetherness present in the people of our country, Kerala relief funds were established in almost every state as well as union territory of India. Along the same lines, Zee TV presented a thought-provoking message in one of their recent campaigns. The Dibba Lautaao became the identity of the digital film. #DibbaLautaao #KeralaFloodRelief

The idea was conceptualized as well as materialized by an Indian advertising agency called Mullen Lowe Lintas. The short film portrayed the nostalgic story of banana chips. The narrator depicts how his near and dear ones brought him boxes filled with banana chips during their visits. The film also talks about the tradition of not returning an empty ‘Dabba’ (box). The final message of the film expands on the metaphor. The narrator sheds light on the fact that people in Kerala still need our help. Even though the water levels have started to normalize, flood relief is still very much needed.

We feel that the message depicted by #DabbaLautaao is one that all Indians need to take to heart. People in Kerala need us to stand by them, and it’s our humane responsibility to do so!

Brand: Zee TV
Campaign: Dibba Lautaao
Agency: Team Zee at Mullen Lowe Lintas
Production House: Solo Trio Films
Director: Paul Joji Kokkat
DOP: Siddharth
Producer: Priyanshi Dhir & Somya Bhardwaj
DA: Akshay Panchal
Music director: Raghav
VO : Arko Provo Bose
Sound Engineer : Prathmesh @ Orbis
Post Production Studio: ‘after’
Online Editor : Rohini Joshi & Raj Choudhary
Colorist: Rohini Joshi

This Article is about:
Digital Campaign, Zee TV, Short film, Kerala, Mullen Lowe Lintas, Solo Trio Films, Dibba Lautaao

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