ZonaJobs – Job search site new campaign “Juana” developed by FCB&FiRe

ZonaJobs, the leading job search site, presents its new campaign “Juana”, created by FCB&FiRe.

Following with its campaign “Anti-Millennial” created in 2017, the brand is, once again, aiming to relevant issues for new generations in terms of labor trends. In this opportunity, speaking of inclusion and diversity and showing that the working world talent does not have a single face.

“We created this campaign as a trigger to generate a conversation with society that, in many cases, is unaware of this reality. We want to invite to the debate of these increasingly relevant issues in the industries” commented Lulo Calió, Creative General Director of FCB&FiRe.

“Emphasizing on what we look for when we search for talent, the campaign leads us to reflect on the perception of talent regarding pre-concepts or prejudices such as tattoos, religion, style, piercings, sexual preference, among others.” added Federico Paluszkiewicz, Head of Marketing and Communications of Navent.

“This campaign is just the next step on a path that the brand has already begun to take, reinforcing its role in the labor market,” commented Santiago Minorini Lima, VP of Sales and Marketing at Navent.

The campaign includes the film designed for digital, bumpers ads, public roads, radio and social networks.

Credits:
ADVERTISER: Navent
PRODUCT: ZonaJobs
TOPIC: “Juana”
AGENCY: FCB&FiRe
Creative General Director: Lulo Calio
COO: Luciano Landajo
Creative Director: Sebastian Visco
Art Director: Hagall Muñiz
Copywriter: Frank Marciano // Joao Cardoso
Accounts VP: Maria Laura De Rosa
Accounts Supervisor: Luisina Bravo
Audiovisual Production Director: Gabriel Lancioni
Agency Producer: Maximiliano Ibarra
Production Assistants: Gerónimo Rey / Agustín Slapak
PRODUCER: Puenzo Hnos.
DIRECTORS: Pepe Puenzo / Federico Frágola
EXECUTIVE PRODUCER: Pilu Pilosio
HEAD OF PRODUCTION: Alberto Ortiz
DIRECTOR ASSISTANT: Bruno Roberti
PHOTOGRAPHY DIRECTOR: Julian Ledesma
ART DIRECTOR: Marcelo Chavez
CUSTOME DESIGNER: Virna Cortinovis
POSTPRODUCTOR: David Varcárcel
POSTPRODUCTORA HOUSE: Barraca Post
EDITOR: Hugo Primero
MUSIC: Twins Music
MIX: Twins Music
RESPONSIBLES FOR THE CUSTOMER: Santiago Minorini Lima, Federico Paluszkiewicz, Bárbara Iturraspe, Nicole Conforti, María Florencia Cerviño.

This Advertising campaign is related to:
Job search, New campaign, ZonaJobs, FCB&FiRe, Best digital campaigns, Anti-Millennial


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