Brand reinvention is a subtle yet powerful strategy that is gaining traction across the consumer sector. Companies are discovering that outdated perceptions, rooted in elements like old logos, slogans, or established visual codes, can put them at a disadvantage. To address this, planning and execution must align closely—from diagnostics through to creative rollouts—ensuring every aspect of the brand evolves together. For example, a classic food company with a nostalgic logo and packaging may need to refresh imagery or recipes to connect with younger shoppers, while still honoring the brand’s heritage to maintain trust with existing customers.

Why legacy perceptions force brands to evolve

Legacy perceptions are associations that stick with consumer brands, sometimes long after those brands have changed their products, values, or message. These perceptions are often embedded in consumers’ minds through repetitive exposure to decades-old design, language, or even jingles. Brands that ignore these ingrained images may find their marketing efforts struggle to land, with new campaigns being filtered through outdated lenses.

For example, a well-known household cleaning brand might modernize its formula and values, yet consumers may still associate it with older advertising styles or dated product packaging. This disconnect can prevent companies from reaching new audiences who are looking for brands that reflect contemporary lifestyles or priorities, such as sustainability or inclusivity.

To overcome these barriers, consumer brands must recognize which aspects of their legacy are holding them back and develop strategies to address them. This process involves identifying both the strengths and weaknesses found in existing brand equity, then creating a roadmap for evolution that resonates with today’s consumers while maintaining essential elements that inspire loyalty.

Developing rebranding strategies that balance heritage and relevance

Effective reinvention goes beyond swapping out old logos or adding modern taglines. The most successful brands begin by auditing what their audiences truly recall and value. This could mean researching which icons, packaging, or messages remain in public memory and which ones seem out of touch. For instance, some beverage brands have found that their signature bottle shapes evoke trust, even when other design elements are completely updated.

A thoughtful rebrand also requires balancing recognition with new meaning. Many brands look to expert guidance on how to retain their heritage without appearing stagnant. Examining how Helms Workshop approaches a rebrand reveals that brands do best when they preserve recognizable assets, like names or symbols, but reinterpret their visual and verbal language to connect with modern values and new market realities.

Real-world examples abound. Classic sneaker labels, for instance, retain familiar silhouettes and logos, while introducing contemporary collaborations and digital-first campaigns. This approach enables legacy brands to stay relevant without losing their core audience, creating a sense of continuity that is essential for long-term success.

Building consistency and measuring progress in modern reinvention

Consistency across touchpoints is crucial during reinvention. Brands must update not just their visual identity—like logos, photography, and colors—but also their messaging frameworks and communication style across digital, social, and retail channels. This ensures that audiences experience the new brand identity whether they are shopping online, seeing an ad on TV, or reading a product description in store.

To reduce friction and uncertainty, leading brands adopt scalable identity systems and detailed guidelines for their creative teams. At the same time, they stay open to campaign-specific adaptations, allowing the brand personality to shine through different media and events. For example, a heritage snack company may use playful new language and influencer partnerships on social media while keeping in-store signage familiar to reassure loyal buyers.

Measuring the success of these efforts involves monitoring both campaign performance and audience perception over time. Consumer brands often solicit feedback and analyze responses to assess whether new associations are taking root. Regular updates and internal training help ensure that the reinvention feels authentic, remains consistent, and keeps pace with evolving trends, reinforcing the brand’s relevance in the market.

The hero visual that wins approval at headquarters may need a different setting, cultural cue, visual detail or tone before it can connect with audiences elsewhere. A gesture can mean something different. A familiar reference can lose its meaning. Even the smallest background detail can change how an idea is perceived.

For global brands and the agencies working with them, the challenge is keeping the creative idea consistent without making every market feel like it received the same piece of advertising. Traditionally, that has meant more briefs, more designers, more production time and more rounds of adaptation.

This is where Pollo AI’s Marketing Studio comes in. Its AI image generator can take an approved campaign visual and create variations suited to different audiences, allowing creative teams to adapt the work while keeping the original campaign idea intact.

Why One Approved Concept Rarely Ships Unchanged Everywhere

A campaign approved at headquarters still needs to go through regional teams. They know what will and won’t work with their audience. Sometimes the change is small, such as a color association, a gesture, or a background detail. At other times, the tone needs to shift more significantly. Either way, producing a fully adapted visual for every region has traditionally meant bringing in additional design resources for each version.

Marketing Studio’s AI image generator changes how that process can work. Pollo AI takes an approved campaign visual and generates variations suited to different audiences. Details, style, or tone can be adjusted while keeping the core creative idea intact. A marketing team can produce multiple versions from one approved asset without requiring a separate design team to go through a full briefing for every region.

From One Global Asset to a Full Set of Local Versions

Most international brands already have a clear source of truth. It is usually the approved hero visual from headquarters. What has traditionally been missing is a fast way to adapt that asset for different audiences. Local production can take weeks and may also risk diluting the core idea along the way.

Marketing Studio helps close that gap. A single approved visual can become several ready-to-use variations in one working session. A brand that previously prioritized this level of adaptation for only its five biggest markets can potentially extend the same treatment further. Smaller regions no longer have to settle for a generic version of the campaign.

Producing Local Posters and OOH With AI Poster Generator

Once a market-specific visual direction has been approved, it still needs to be turned into actual out-of-home and print executions. Each execution needs the right sizing and formatting for the specific placements in that market. The AI Poster Generator, built directly into Marketing Studio, handles this final production step.

Using the AI Poster Generator keeps the workflow within one platform. A marketing team can generate the adapted visual first and then create the poster and OOH formats required for each region, all within Pollo AI. This reduces the need to hand off every version to a separate production vendor.

Why This Matters More for Brands Operating Across Many Regions

A brand running campaigns in three markets can usually manage dedicated production for each one. A brand running campaigns across twenty markets faces a very different calculation. Full local production for every market rarely fits within the budget. Historically, this has meant that smaller regions often received watered-down or less relevant versions of a global campaign.

Reducing that production cost changes what becomes possible. A brand can give an audience in any region the same level of attention that a flagship market receives. The advantage shifts toward genuine cultural relevance rather than simply focusing on the markets with the biggest local budgets.

Building Localization Into the Standard Campaign Process

Marketing teams that do this well plan for regional adaptations from the concepting stage. It isn’t something they leave until a campaign is already locked. A hero visual approved at headquarters can become the starting point for different versions in the same week. Instead of sitting as a single global asset while regional teams wait for separate production resources, it can move directly into the adaptation process.

Getting Started

Take one recently approved campaign visual and generate adapted versions for two or three markets that don’t usually receive this level of treatment. Produce the relevant poster and OOH formats using the AI Poster Generator. Then compare the results against markets that received the generic version.

For most global brands, the real shift isn’t about creating one better-localized asset. It’s about finally being able to give every market genuine local relevance. Pollo AI removes much of the production effort that previously made this difficult to achieve beyond a handful of priority regions.

Created by Accademia Delle Arti e Nuove Tecnologie as a student-led concept for Supercell’s Clash of Clans, the idea imagines a global digital and integrated campaign where every Builder suddenly disappears from the game. Construction freezes. Villages go quiet. Players are left with a question that feels strange because it interrupts something so routine inside the game: where did the Builders go?

The answer is built for entertainment culture. They have not quit. They are working on something bigger, the first Clash of Clans original series on Netflix.

A gaming habit becomes the campaign trigger

The smartest part of The Epic Build campaign is that it does not begin with an ad. It begins by interrupting player behaviour.

In Clash of Clans, building is not a side feature. It is part of the daily rhythm. Players log in, start an upgrade, wait, return, repeat. The Builder is almost invisible because the role is so constant. By removing that certainty, the campaign gives players a reason to care before any reveal happens.

The in-game pop-up becomes the first crack in the routine. Construction is frozen. The Builders are gone. No long explanation, no heavy launch message, just enough disruption to make players talk.

That is where the idea feels sharper than a standard entertainment tie-in. Instead of placing a Netflix announcement over the game, the campaign makes the game world behave as if something serious has happened inside it.

From missing posters to leaked sightings

The campaign then moves outside the screen. Guerrilla-style “Missing” posters appear in major global cities, treating the Builders like real-world characters who have vanished. It is a simple move, but it gives the digital mystery a physical presence.

The same idea continues through social media, where leaked-style videos show the Builders in ordinary places away from the village. They are not upgrading walls or working on defenses. They are seen in everyday, non-work settings, which adds humour without breaking the mystery.

This is where the campaign earns its integrated label. The pieces are not random touchpoints. Each one carries the same question forward. The game freezes the action. The posters make the disappearance public. The leaked videos turn the Builders into characters people can follow.

The Netflix reveal lands because the silence was staged first

The campaign’s final reveal explains the disappearance through an immersive in-game video and digital OOH billboards in iconic locations. The Builders were never missing. They were building a new reality on Netflix.

That line of thinking gives the campaign a clean payoff. It links the act of building, the Builders’ identity and the launch of a new entertainment property in one move. For a brand like Clash of Clans, which already has a rich visual world and recognisable characters, the idea makes sense because it does not need to borrow attention from outside. It uses something players already understand.

The Epic Build campaign also avoids the usual trap of game-to-screen promotions. It does not simply say a series is coming. It stages the announcement as an event inside the game’s own logic. For players, the reveal feels like a continuation of the experience, not a separate marketing push.

Why the idea works for Clash of Clans

Clash of Clans has always been about progress, waiting, upgrading and planning. The Builders sit at the centre of that loop. By making them disappear, the campaign creates a temporary absence that players would immediately notice.

That absence is the hook.

The campaign understands that long-running games are full of habits, and habits can become media moments when they are disrupted with care. It also gives the Builders a bigger role than usual. They are no longer background workers. They become the face of the story.

For a Netflix series reveal, that shift is useful. It turns a functional game mechanic into an emotional and narrative device. Players are not just told to watch something. They are invited to solve a mystery that begins in a place they already visit.

A student concept with a real brand-world instinct

As a student-led concept, The Epic Build campaign carries the confidence of a major entertainment launch. It feels built for a fandom that enjoys clues, speculation and playful disruption.

The campaign also shows a strong understanding of how modern gaming audiences respond. They do not only consume announcements. They screenshot, decode, share, joke and react in real time. A frozen village, missing posters and leaked Builder sightings all give them material to work with.

The strongest lesson here is simple: when a brand has a living world, the best campaign may not sit outside it. It may come from changing one familiar detail and letting the audience feel the difference.

Credits
Brand: Supercell
Product: Clash of Clans
Campaign Name: The Epic Build
Advertising Agency (School): Accademia Delle Arti e Nuove Tecnologie
Creative Supervisor: Giulia Magaldi
Art Director: Alessandro Arnold, Matteo Sinopoli
Motion Designer: Carlo Renato Popescu
Category: Digital and integrated campaign

Every event, conference, webinar and brand activation runs on one thing behind the scenes: coordination. Someone has to chase vendors, hold the timeline, track the budget and keep the run-of-show moving, and when nobody owns that layer, details slip and the whole production wobbles.

That someone is a production coordinator. The tricky part is deciding how to hire one, because the options range from a full-time salaried hire to a freelance marketplace to a dedicated managed coordinator, and each carries a very different cost and commitment.

Below are the best ways to hire a production coordinator in 2026, starting with the option that balances dedicated ownership and flexible cost most effectively.

How We Compared These Options

We weighed what actually keeps a production on track. Whether the coordinator is dedicated to you or shared across clients. The vetting and reliability behind them. How much management and oversight you have to provide. The flexibility to scale up for a big event and back down afterwards. And the true cost once you factor in overheads.

Competitor pricing below is approximate and drawn from public 2026 sources, so confirm current rates before you commit.

1. Wing Assistant: Best for a Dedicated, Managed Coordinator

A Production Coordinator from Wing Assistant is the strongest option for teams that want one dedicated person owning the coordination layer, without the cost and commitment of a full-time hire. Rather than rotating support, you get a single coordinator who learns your playbook for vendors, timelines, budgets and run-of-show, backed by a managed support system.

The scope covers the whole production cycle. Your coordinator handles client and vendor communication, builds and tracks event budgets, reviews vendor contracts, researches and confirms venues, distributes the run-of-show, coordinates virtual staff and manages day-of changes. They also keep the admin straight, tracking RSVPs, reconciling invoices and updating the event tracker.

They work directly inside the tools you already use, such as Asana, DocuSign, Eventbrite and QuickBooks, so nothing changes about how you run your productions. Wing reports that delegating this layer reclaims 10 to 15 hours a week from vendor and logistics follow-up. Every engagement includes a dedicated Customer Success Manager, free replacement, quality supervision and the Wing Workspace app, and Wing is SOC 2 certified with signed NDAs, encryption in transit and at rest, and role-based, logged access.

Pricing is flat and flexible, starting from $1,299 per month for part-time (80 hours) and $1,999 per month for full-time (160 hours), on no-commitment monthly terms so you can scale up for peak event cycles and back down between them. Wing holds a 4.8 average across more than 200 verified reviews and supports over 10,000 businesses.

Best for: teams and agencies that want a dedicated coordinator owning production logistics at a predictable monthly cost.

2. Upwork: Best for Flexible Freelance Hiring

Upwork is the largest general freelance marketplace, with a deep pool of event and production coordinators available by the hour or the project. Post a brief and you will get applicants across every experience level and budget, which is useful when your needs are well defined.

The scale is also the catch, since quality varies and you handle all the vetting yourself. Rates for virtual event and production coordinators are commonly cited from roughly $24 to $45 per hour, plus the platform’s client fees. It suits one-off productions or short engagements where you are comfortable screening candidates.

Best for: well-defined, short-term productions when you are happy to vet freelancers yourself.

3. Fiverr: Best for Small, One-Off Tasks

Fiverr is the go-to for quick, budget-friendly coordination tasks packaged as gigs. You browse by rating and portfolio, pick a package and pay a fixed price, which works well for a contained job like managing registrations or building a run-of-show for a single event.

Pricing is wide, with gigs commonly starting around $50 and rising for more experienced sellers, plus a small buyer service fee. It is not built for ongoing or complex productions, but for a single defined task on a tight budget it is fast.

Best for: small, one-off coordination tasks on a limited budget.

4. Toptal: Best for High-End Productions

Toptal positions itself as a network of the top 3 percent of freelance talent, screened through a rigorous process. For a major production that needs a seasoned coordinator or project manager, its vetted pool removes the recruitment legwork.

That calibre carries a premium, with rates well above general marketplaces and the platform’s fee structure on top. It is aimed at organisations with the budget to match the level of talent.

Best for: large or high-stakes productions that need senior, pre-vetted talent quickly.

5. In-House Hire: Best for Constant, High-Volume Demand

If you run productions constantly, a full-time in-house coordinator gives you someone always on hand and fully immersed in your brand. It is the traditional route, and for high-volume teams it can make sense.

The cost is the trade-off. Public salary data puts a virtual production coordinator around $25 to $27 per hour, with event producers often earning $45,000 to $80,000 a year, before you add benefits, payroll overhead and the recruitment time to fill the role. A wrong hire is expensive to unwind.

Best for: organisations with constant, year-round production volume that justifies a permanent salary.

How to Choose the Right One

Start with your volume and how hands-on you want to be. A single event fits a freelancer through Upwork or a Fiverr gig, a major production justifies Toptal’s calibre, and constant volume can warrant an in-house hire. If you run productions regularly but do not need a full-time salary, a dedicated managed coordinator gives you ownership without the overhead.

Then weigh vetting and continuity. If you cannot screen coordinators yourself, favour a vetted or managed option, and check that whoever you hire works inside your existing event tools. Always compare the true cost, including platform fees, benefits and your own management time, rather than the headline rate.

The Bottom Line

The right way to hire a production coordinator depends on how often you run productions and how much of the management you want to carry. Marketplaces like Upwork and Fiverr suit one-off needs, Toptal serves premium projects, and an in-house hire fits constant demand.

But for teams and agencies that want a dedicated coordinator owning every vendor, timeline and run-of-show at a flat, flexible monthly rate, Wing Assistant is the strongest place to start.

The new packaging is being introduced at participating restaurants and sports stadiums across eleven countries. Instead of adding another cup, packet or accessory to the meal, the design changes the fry box itself.

A Better Way to Dip Fries on the Go

The problem behind the idea is remarkably ordinary.

When fries are eaten in a car, at a stadium or while moving around, ketchup can become surprisingly inconvenient. Sauce packets need to be opened and held. Separate dipping cups need somewhere to sit. Some people simply squeeze ketchup directly onto their fries.

According to research commissioned by HEINZ, 70 percent of ketchup and fry lovers surveyed said they had spilled ketchup while dipping on the go. Another 80 percent said they had considered skipping condiments because of a lack of dip-friendly packaging options.

HEINZ Dipper responds to that behaviour at the packaging level.

The new box incorporates a dedicated space for ketchup, keeping the sauce beside the fries and making the dipping motion possible without needing a separate container.

The Fry Box Gets More Useful

The clever part of the design is that it does not completely reinvent the fry box.

People already understand how to hold it. They already know where the fries are. The only meaningful change is that the package now gives the ketchup its own place.

That makes the idea immediately accessible.

The dipping compartment is also shaped around HEINZ’s distinctive Keystone visual identity, creating a physical connection between the packaging innovation and the brand.

It is a nice example of a familiar object being redesigned around a familiar behaviour.

The package is not asking people to eat differently. It is making the existing habit easier.

When Packaging Becomes the Creative Idea

There is a tendency for packaging to play a supporting role in campaigns. Here, the package does the talking.

The consumer insight is small, but highly relatable. Fries are often eaten with ketchup, yet traditional takeaway packaging does not always account for how people actually dip them.

HEINZ has addressed the gap by putting the condiment compartment into the object already in the consumer’s hand.

That gives the packaging a functional role in the experience rather than leaving it as a container decorated with branding.

There is also a strong product connection. For a ketchup brand, creating a better way to consume ketchup with fries is a more natural innovation territory than adding another communication layer around the product.

The idea works because the brand’s role is clear.

A Global Rollout for the New Format

The HEINZ Dipper packaging is being introduced across six U.S. cities, along with Canada, Mexico, Brazil, Germany, Italy, Portugal, the Philippines, Thailand, China and Kuwait.

Participating restaurants and sports stadiums will serve fries in the new containers while supplies last.

The scale is significant for a packaging experiment. Kraft Heinz is using the rollout to test the potential for expanded distribution and longer-term growth within its Away from Home channel.

That gives the launch a practical business purpose alongside its creative appeal.

The real test is whether people find the packaging genuinely more convenient once the novelty disappears.

A Simple Idea With a Useful Job

HEINZ Dipper does not depend on a complicated technology or a completely new food format.

It takes three familiar things: fries, ketchup and a fry box, then brings them closer together.

The result is a packaging solution that is easy to understand because it is built around something people already do.

For HEINZ, the opportunity is particularly relevant. The brand is not simply appearing on the packaging. Its core product has helped shape how the packaging works.

That makes HEINZ Dipper a good example of packaging being used as more than a delivery mechanism. A small structural change turns a familiar takeaway box into part of the ketchup experience.

And sometimes, that is enough to make a very ordinary box worth talking about.

Credits

Kraft Heinz (NA and Global)
Global Chief Growth Officer: Diana Frost
Chief Marketing Officer, North America: Todd Kaplan
Vice President, Global Heinz Brand: Nina Patel
Head of Global Heinz Brand Communications and Creativity: Megan Lang
Director of External Communications and PR, North American Brands: Jenna Thornton
Associate Director, Global Heinz Brand Communications and Creativity: Lourenco Arriaga
Associate Director, Brand Communications, Heinz: Jamie Mack
Senior Brand Manager, Heinz: Keenan White
Senior Brand Manager, Global Heinz Brand Communications and Creativity: Jacqueline Chao
Senior Brand Manager, Heinz: Jacqueline Salamack
Senior Manager, NA Brand PR and Media Relations, Heinz: Kate Mitchell
Head of Brand and Creativity, Kraft Heinz Canada: Brian Neumann
Lead, Brand and Creativity, HEINZ Canada: Brooke Morrison
Head of Inclusive Marketing, Kraft Heinz: Danielle Spikener
Senior Brand Manager, Inclusive Marketing, Kraft Heinz: Dominique Robinson

Rethink CA
Chief Creative Officer: Aaron Starkman
Chief Creative Officer: Mike Dubrick
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Xavier Blais
Group Creative Director: Zachary Bautista
Group Creative Director: Geoff Baillie
Creative Director: Jacquelyn Parent
Creative Director: Luiz Faria
Art Director: Luiz Faria
Art Director: Loretta Lau
Art Director: Hayley Hinkley
Copywriter: Jacquelyn Parent
Strategist: Julian Morgan
Strategist: Emma Bayfield
Senior Producer, Broadcast: Tricia Lapidario
Associate Director of Integrated Production: Kate A. Spencer
Group Production Lead, Integrated: AJ Merrick
Group Business Lead: Adam Ball
Group Account Director: David Greisman
Group Account Director: Kai de Bruyn Kops
Account Director: Emily Anzarouth
Account Director: Linda Nguyen
Account Director: Hannah Casey
Account Supervisor: Ashlynn Labinaz
Account Manager: David Birer
Studio Manager: Todd Bennett
Studio Layout: Justin Chan
Studio Layout: Carl DeVouge
Proofreader: Davina Haisell

Zeno Group US
Head Foodie, Zeno US: Missy Maher
Executive Vice President, Brand: Jamie Dammrich
Vice President, Brand: Bri Shanley
Senior Account Supervisor, Brand: Bethany Roth
Account Supervisor, Earned Media: Veronica Smith
Senior Account Executive, Brand: Lulu Saias
Account Executive, Brand: Kaylee Braasch

Zeno Group Canada
Vice President: David Dwyer
Vice President: Brock McLaughlin
Account Director: Emma Keane
Account Manager: Ethan Gallagher
Senior Account Executive: Linda Hoang
Senior Account Executive: Claire Tam
Account Executive: Noor Masud

Photographers and Team
Photographers and Directors: Suech and Beck
Executive Producer: Lindsey Rebeiro
Food Stylist: David Grenier
Prop Stylist: Dani Reynolds

Post Production: R+D Post
Online: Hardave Grewal
Post Production Supervisor: Shannon Ing
Senior Post Production Supervisor: Tyler Erdelac
Digital Associate Creative Director: Alex Fleming
Digital Designer: Dustin Gamble

CGI Production Company: Black Madre
Creative Director: André Maciel
Executive Director: Tina Castro
Executive Account: Camila Holzmann
Planning: Le Alves
Planning: Beatriz Perrote
Planning: Tommy Martins
Head of Production: Laryssa Andrade
Production: Felipe Ribs
Head of Art: Igor RAS
CGI Artist: Mazola Rímoli

Audio and Music: R+D Post
Post Production Supervisor: Shannon Ing

In 20206, many AI software solutions speed up game texture creation by automating repetitive tasks. What’s more, they generate high-resolution details from basic inputs and reduce production time and cost. Therefore, creators can spend less time on meaningless tasks and focus on quality and creativity. 

In addition to these, these tools provide numerous variations of a single picture, making them look even more realistic and matching the style and aesthetics you aim for. 

Continue reading this article to learn more about the best AI software solutions for game texture creation and their core aspects. 

Tools at a Glance 

Top 4 AI Solutions for Game Texture Creation Reviewed 

Krea.ai

Krea.ai is a creative design suite helping to generate, edit, and upscale images, videos, and 3D designs with its integrated AI tool. It assists in early-stage game development and is great for concept art. 

Main Aspects 

• Concept Creation: On Krea, you can easily generate characters, environmental details, and explore diverse ideas and visual styles, which are great for pitches and visual development. 
• Multi-Modality: Turn still images into animation or transform renders into 3D models, and move design modes to achieve 
• Force Multiplier: On Krea, you can find tools for AI generation, variation, editing, and upscaling so you can collaborate within your team and achieve a quick and seamless result. 
• Access to Diverse AI generators: You have the ability to use different advanced AI modes during your creation, including Sora, Nano Banana, ChatGPT, Kling, Qwen, Veo, Seedream, and so on. 
• Train Your AI: Use your existing references, provide clear prompts, and work with hundreds of styles to choose from ones that are unique to your preferences. 
• Save Time: Create color variations, characters for your game and their costumes, and environmental details; experiment with style and save time for later use. 
• Upscale the Design: Ability to enhance the quality of the design to 8K+ for promotional materials, making your game shine among the competitors. 

Krea.ai is one of the greatest options for game texture creation since it provides advanced editing functions, diverse modes, and high-resolution designs.

Layer AI 

Layer AI is another AI platform that helps generate, scale, and edit diverse 2D and 3D textures and game assets, helping to save time and money.

Main Aspects 

• Texture Libraries: Different layers ensure large-scale texture consistency across game projects. In addition, you can have access to different interesting design options by using custom style presets. 
• Seamless Workflow: Uses automated workflows to bulk-generate diverse material variations in minutes. 
• Style Consistency: On Layer AI, you can train the AI by mixing both existing art directions and your brand guidelines to generate visually unified textures. 
• Diverse Styles: You can use the same concept for the material in different styles to determine which surface best matches your goal. You can explore stone, metal, wood, fabric, organic, and other surface treatments.

Layer AI is a good tool if you are looking for interesting texture variations, matching designs, and many styles to experiment with. 

Meshy 

Meshy is another AI tool that helps to generate 3D models and automated textures from text prompts and 2D images. 

Main Aspects 

• Prompt Generation: Type a simple text to instantly map details to existing or newly generated designs. 
• Multi-Material Option: If your piece is separated into pieces, you can apply different prompts to your 3D design. 
• Style Matching: Upload a reference image that will guide the AI and match the style you are aiming for. 
• Image-to-3D: Upload an image or sketch, and Meshy quickly turns it into a 3D model to use in a game or for print. 
• Help in Brainstorming: If you do not know when or how you should start, Meshy can help to brainstorm ideas for you, turn 2D concepts into 3D models, and answer all of your inquiries. 

Meshy is an interesting option for people who are looking for good-quality 2D and 3D designs and style variety. 

Scenario 

Scenario is an AI-powered creative design platform that helps to generate game-ready textures and 3D assets. 

Main Aspects 

• Train for Custom Design: Upload your references and visual library, and let Scenario learn your visual identity and create assets that stay true to your style. 
• All Models: Have access to 500+ models and 50+ providers in a single workspace; new models are added continuously on the platform. 
• Seamless Patterns: Turn text prompts or reference images into replaceable patterns to use in design and gaming. 
• Upscaling: Enhance the design textures up to 8K with precision using creative AI tools. 

If you want to receive personalised results for game textures and all in good quality, Scenario is a good option for you. 

The Takeaway 

Numerous AI software tools help to make game texture creation easy and effortless. 

With the help of these tools, creators can not only turn their ideas into reality, but they can also experiment with styles and choose the one that is closest to their main objective. Editing is also easy, and creators can alter the colors, textures, and styles, as well as change the models to 2D or 3D design, and train the AI to make upcoming creations easier. 

If you are aiming for a diverse and unique style for your game texture, choose the tool you like the most and start creating. 

This article covers the DevOps automation fundamentals, core concepts, tools, and best practices.

So, What is DevOps Automation?

DevOps automation is an approach to software development, deployment, and operations that eliminates inefficient manual labor with various tools and technologies. Although it can be very technical, in a nutshell it is also a mindset. It requires a deep understanding of all the processes to evaluate potential automation opportunities and how important they are.

For instance, it is often easy to automate manual tasks like testing or monitoring, and alerting. However, tasks that require creativity are complex to automate. It might change with time and the development of AI technology. But so far, it is not one of the processes DevOps would be concerned with.

As an analogy, one can compare the academic writing process. With the newest tools, it is incredibly easy to automate the proofreading of the text. Modern tools allow one to easily find any errors and mistakes and correct them almost instantly. 

However, when it comes to formulating a thesis and building an argument, human creativity has no competition, so one might think, “I want to seek a college essay writing service like EssayPro to create a unique and insightful text without any generative tools.” It is a fair request, as no tool is yet advanced enough to replace human creativity.

Professionals must evaluate what to automate and how to do it so that the result is beneficial and valuable. The goal is to increase speed of development and release along with maintaining consistency, reliability, and easy scalability.

Core Concepts and Principles for Automation in DevOps

To put it simply, DevOps and Automation go hand in hand in software development. They share the same goal – to increase efficiency, reduce time, and conduct repetitive manual tasks without human interference.

Automation can cover every stage of the software development process, including:

• Development
• Testing
• Deployment
• Maintenance
• Monitoring, etc.

The main purpose is to optimize what can and should be optimized and streamline the workload. As a result, all the processes happen by standard protocols, which increases speed and efficiency. Customers get the product and any updates earlier, and any error is found and fixed almost instantly.

Overall, automation is here to reduce the workload of the team and free more human resources for more advanced and challenging tasks. At the same time, it is crucial to know what is worth automating and what will create unnecessary overhead. That’s why all DevOps consulting companies start with research and evaluation before using any tools or scripts.

The DevOps team uses different tools to create an efficient and productive lifecycle. There are plenty of fantastic solutions ready to use that will be covered in the next sections. But, before that, it is imperative to learn about core principles of automation in DevOps.

Often, people think that automation is essentially building a continuous integration(CI) and continuous deployment (CD) pipeline; however, it is more than that. There are tools and practices outside this pipeline that can significantly increase efficiency and production speed.

Three Core Components of DevOps Automation

In the best practices of DevOps, there is a structured approach to understanding the main components of the process. They can be separated by three factors as follows:

1. Technology. It is a collection of tools necessary for the automation of various parts of the CI/CD pipeline and more. They also include configuration management tools, monitoring and alerting tools, cloud platforms, containerization, etc.

2. Processes. Those are operations and activities the DevOps team is aiming to automate. This segment includes CI, CD, IaC (Infrastructure as Code), and collaboration between different departments and teams.

3. Feedback loops. There are two main concepts here – monitoring and improvements. Both of them require consistency.

As for principles, they all represent the DevOps mindset – collaboration, integration, continuity, and reliability.

Common Areas of Automation in DevOps

Automation covers all the areas that can benefit from scripts, templates, code, and pipelines. Although every case is different, there are common areas that are usually a subject of automation, namely:

• Building artifacts/Docker containers – including scanning and uploading processes;
• Testing from units to security testing;
• Cloud infrastructure – the creation of an environment with IaC;
• Configuration of cloud environments;
• Alerting and monitoring with a constant feedback loop;
• Deployment of new versions of updates;
• Backups and recovery.  

All of these processes can hugely benefit from DevOps automation tools that increase the speed and effectiveness of delivery.

CI/CD Pipelines and Automation

It would not be an exaggeration to say that CI/CD pipeline is one of the most important concepts in DevOps. That’s why people often assume it is the whole part of the automation in DevOps. However, it is not the only pipeline out there.

CI/CD pipeline incorporates several steps that can happen consequently or simultaneously. The main point is that with each step the reliability of the product is growing.

Automation and standardization ensure not only faster development and deployment cycles but also error reduction. The less humans are involved in manual and repetitive tasks, the less prone to human error the code is.

Consistent procedures and scripts provide consistency within the whole product and its performance. It also ensures that the team is ready for any type of bugs or errors that can occur. Some things cannot be prevented, so the best idea is to be ready to respond quickly and appropriately.

Essential DevOps Automation Tools

Here are eight crucial tools used in DevOps automation, along with their specifics, pros, and cons.

1. Jenkins

https://www.jenkins.io

It is a powerful and versatile CI/CD pipeline automation tool with a massive ecosystem of existing plugins. It can be used as a CI server or a CD hub. One of the main benefits of it is the ease of installation and configuration. The plugin architecture makes the app very easy to scale up and extend.

The programmers use it for code deployment, task automation, testing, increasing code coverage, and a simpler audit.

Price: Free

Pros: It supports various control tools and can be distributed across multiple machines. It is a free and open-source solution with easy installation and usage. Moreover, it is adaptable and platform-independent.

Cons: The single-server architecture is not ideal for huge environments and multiple teams. If there are too many tasks at one moment, the server can easily get overwhelmed. It slows all the processes down and can even result in a server crash. Also, the program was created before container architecture became the new norm. So it is not inherently aligned with the container building principles. Among other cons, there are difficulties with implementation in the product environment and complex plugin management.

2. GitLab CI/CD

https://docs.gitlab.com/ci

It is another popular tool for a CI/CD pipeline. It supports parallel job configuration and keeps the code management with CI in the same place. Also, the tool supports a container environment and horizontal scalability. It comes with a large ecosystem of users and pre-made solutions, along with reporting and auditing.  

Price: Free for the basic version or $19 per month for a premium one

Pros: Great testing features, strong version control, and easy installation and configuration. It also supports Jekyll plugins. Also, the tool comes with auto-scaling of CI runners and Milestone setting (monitoring, tracking, and reporting issues). Overall, it is an efficient tool with a multitude of useful features like reliable security and privacy, merge request integration, and easy scalability.

Cons: One must define and upload artifacts for every job, which adds to the overall timeline. The testing of the merge state can happen only after the merge is done. There is also no support for stages within phases.

3. Docker

https://www.docker.com

It is one of the most popular containerization tools currently. This application offers an opportunity to package an application into containers. They are lightweight and easily manageable. The main reason why programmers use such architecture is that it makes any application consistent and reliable across various environments.

Price: Personal use is free; professional costs $11 per month and $16 per month for a team.

Pros: Containers can run across any environment, which makes them remarkably consistent and portable. Thanks to OS kernels, they are very lightweight, which means lower operational costs, faster start, and less storage space. Containers also create isolated and secure systems with strong version control and streamlined development and deployment.

Cons: Container systems are not suitable for apps that require different OS for the same host – they cannot replace virtual machines. Isolation is not as secure as virtual machines. Moreover, containers are not always as efficient as native apps. Also, the tool requires a decent learning curve to be used properly.

4. Terraform

https://developer.hashicorp.com/terraform

It is an IaC tool that covers low-level and high-level components (from storage and networking to SaaS features). Terraform is the most widespread open-source solution for cloud management so far. It is quite effective for multiple cloud deployment, SDN, and for multi-tier architecture of an application. The tool is portable across various platforms, which is always an advantage.

Price: Free for up to 500 resources per month.

Pros: Cross-platform programming, very detailed documentation, multi-language support. It is easy to use in terms of automation, and there is a large community of programmers behind it. It supports modules (they act like containers) for streamlined IaC management.

Cons: It requires a complex learning curve. Also, there is a limited number of official plugins. Programmers can also use third-party plugins. However, it comes with a dependency on the said third party. Also, state file management comes with a set of difficulties and risks of discrepancies.

5. Prometheus

https://prometheus.io

Prometheus is a neat tool for monitoring. It is designed to work with dynamic containers with very detailed documentation. The main advantage of the tool is its operational simplicity.

Price: $0.9 for the first 2 billion samples, $0.35 for 250 billion samples, and $0.16 for over 252 billion samples.

Pros: It is an open-source program based on time series data. It offers flexible querying and easy integration. It works with Docker, Kubernetes, and many other tools. It is horizontally scalable and has a functional alerting system. The pull-based model means better collection of metrics data and better control. Also, the custom metrics support is very useful.

Cons: The scalability with large deployments is quite tricky. The tool is also not for log support. Another downside is that there is no anomaly detection and no durable storage.

6. SonarQube

https://www.sonarsource.com/products/sonarqube

It is a security tool by SonarSource. It is an open-source platform used for quality assurance of continuous code. The primary goal is to make the codebase maintainable and reliable. Generally, it is a handy program to detect and eliminate various bugs and potential vulnerabilities.

Price: There is a free functionality, but overall, it costs 30 euros per month with up to 100k LOC.

Pros: It is a good tool to improve the quality of the code. The tool easily finds and highlights issues and errors. The tool is great for detecting security vulnerabilities as well. It supports multiple programming languages and integration with various other tools like Jenkins, GitLab, and Azure DevOps.

Cons: As a static code analysis tool, it will produce false-positive results sometimes. Also, the program takes up a decent amount of resources, which can be an issue with a large code base. The feedback is not always as fast as one might want – the more complex the project is, the more time feedback takes. Also, the tool requires a learning curve along with some maintenance (updating and upgrading).

7. Kubernetes

https://kubernetes.io

This is an alternative solution for the containerization of an application. It works similarly to Jenkins. It is a powerful tool with great scalability functionality (dynamic and in real-time).

Price: It is a free solution, but one has to pay for storage, virtual machines, and services. Droplet nodes cost $12 per month per node. The block storage starts with $10 per month.

Pros: Open-source solution with pay-as-you-use model for storage and nodes. It is robust, scalable, and flexible. Kubernetes offers excellent container orchestration possibilities. The program can automate deployment, scaling, and management of containers. Another great advantage is the high reliability and availability of applications it offers. It is efficient in terms of resources, has a great ecosystem, and supports CDs.

Cons: It is a complex tool with a decent learning curve. It also requires significant hardware resources to operate fully. And it has the same security vulnerabilities as Jenkins when it comes to container networks and isolation. Kubernetes requires constant updates and maintenance. Also, it is not suitable for monolithic architectures and legacy apps.

8. Reflect

https://reflect.run

It is a great no-code automation tool for testing. This is its main selling point – customers do not need to write code to automate testing of web apps. Among unique features it has generative AI that helps tests adapt to your application and its changes.

Price: Free trial period for 14 days and 30 minutes of free testing. $212 per month for a team package, $530 per month for a professional package.

Pros: Very user-friendly and requires no coding for automation. It supports visual testing with screenshots. Also, it can run tests on different browsers. The functionality includes API testing and backend validation. Overall, a powerful tool with CI/CD integration.

Cons: In terms of mobile testing, the tool is quite limited in functionality. It is best for web applications. Also, the price is relatively high. There could be more customizations in terms of test configurations.

Overall, all DevOps automation tools come with a set of benefits and limitations. To understand which to use for a specific case, one needs to evaluate all the factors from budget to app architecture and potential scalability.

DevOps Automation Best Practices

Automation in DevOps has its own set of best practices that one needs to keep in mind.

• Automate Everything Possible: Identify and automate repetitive, error-prone, and time-consuming tasks. It takes time and expertise to find the processes that require automation and would benefit from it.
• Build Robust CI/CD Pipelines: This covers the automation of code integration, testing, and deployment. All of that comes with a faster delivery, higher reliability, and a continuous feedback loop.
• Implement Infrastructure as Code (IaC): DevOps professionals use code to manage and provision infrastructure for consistency and repeatability. IaC’s strong point is that it offers much faster deployment and development, along with easy configuration.
• Automate Testing: The integration of automated tests at every stage is imperative. It allows the team to catch issues early and ensure reliability of the app. A constant feedback loop provides reliable error detection. It improves the code base quality and reliability.
• Monitor and Log Extensively: DevOps practices include automated monitoring and alerting to find and resolve any issues asap.
• Plan for Failures: There has to be a rollback and recovery mechanism; DevOps often uses deployment strategies like blue/green and canary releases to ensure they are covered for potential failures. When it is impossible to eliminate risks, the best practice is to come prepared for various situations. So, if the inevitable happens, the team knows how to act fast.
• Integrate Security: Automation of security checks and compliance as part of the pipeline. It crosses with DevSecOps in terms of importance and purpose.
• Foster Collaboration and Continuous Improvement: DevOps methodology is not only about software and hardware. It is a mindset principle and communication point. Professionals encourage open communication, feedback loops, and incremental enhancements to ensure proficient collaboration between teams.

Common Challenges in DevOps Automation and Future Trends

DevOps aims to create a collaborative environment where all members of the software development process can efficiently work together and create reliable and scalable products quickly. Automation is a huge part of it as it reduces mundane and repetitive tasks while freeing human resources.

Naturally, automation is very desirable because it comes with a multitude of benefits like reliable performance, fast delivery, and higher security. However, automation has its limitations and challenges. Here are some of the most common ones.

1. Mindset shift

One of the main challenges comes not from software but from cultural resistance. The shift to a new methodology and mindset can be complicated for teams. When a company decides to shift, it is important to address the decision to the team members and communicate the shared goal and motivation for doing so.

2. Tool integration

A DevOps environment is created with a set of various tools and programs. All of them have their specifics and limitations. As a result, the integration process can be complex and daunting. All of the various tools must work seamlessly together; that’s why the choice of particular programs is so important.

3. Development speed vs. security and compliance

As the speed of all processes grows, it becomes more challenging to keep up with security risks and issues along with compliance. Also, the usage of third-party tools and plugins increases the number of potential vulnerabilities.

To overcome it, DevOps professionals put an extra focus on security tools and risks along with proper documentation. It is all about being proactive with continuous testing, monitoring, and alerting. The integration of security tools into pipelines is a must (it is often referred to as DevSecOps methodology).

4. Manual processes

No matter how much automation one introduces into the process, there will still be manual operations. For instance, manual testing is still incredibly relevant, no matter how many automatic tests the system runs. Each manual process adds time to the whole project and opens a door for inconsistencies and errors.

There is a need for a balanced approach. All that can be effectively automated should be automated. On the other hand, tasks that require human creativity or expertise should remain manual. Automation would be too complicated and unreliable in the current state of technology.

The goal is to investigate which is what and create a standardized system of integration for these tasks.

To Sum Up

DevOps automation is an incredible set of principles and tools for increasing the speed and reliability of any application. With the right and holistic approach, it can transform the whole process and the collaboration between teams.

At the same time, it comes with a lot of responsibility and choices, which means experts must do everything correctly, from identifying processes that should be automated to selecting specific tools and programs. It is a developing field that requires constant learning and adapting to new findings and environments. 

The film starts with a disagreement that changes the relationship between a brother and sister. The sister chooses to marry for love, while her brother struggles with the decision. What begins as a difference in perspective gradually becomes a longer silence between them.

That tension gives Delhivery Bridge the Distance a stronger emotional premise than a conventional festive film. The campaign is not simply about celebrating a sibling bond. It is about what happens when that bond is tested, and how difficult it can be to make the first move towards repairing it.

A Different Kind of Distance

The central idea behind Delhivery Bridge the Distance is the distinction between physical and emotional distance.

Siblings can live in different cities or countries because of work, marriage or changing circumstances. But the campaign also points to another kind of separation. People can remain geographically close while becoming emotionally distant because of disagreements, changing priorities or unresolved feelings.

That is where the brand’s logistics role fits naturally into the story.

Delhivery is in the business of moving things across distances. The film extends that functional role into an emotional context, showing how a package can carry something that cannot be measured by weight or size.

A rakhi sent to a sibling can carry memories, affection and an attempt to reconnect.

The Rakhi as a Gesture

The campaign’s most effective creative choice is keeping the act of reconnection simple.

There is no elaborate intervention to repair the relationship. The rakhi becomes an opening. It represents the possibility of starting again without requiring every disagreement to be resolved first.

That makes the film relevant to the emotional reality of family relationships. Reconciliation is rarely a single dramatic moment. Sometimes it starts with a message, a call, a gift or a small gesture that says the relationship still matters.

For a logistics brand, this also creates a credible connection between the product category and the occasion. Delhivery does not need to dominate the story with delivery mechanics. The act of sending something is enough to establish its role.

From Delivery to Connection

Delhivery Bridge the Distance works because the brand proposition remains visible without becoming the subject of the film.

A package travels from one person to another. The emotional reason for sending it is what gives that journey meaning.

This approach gives Delhivery a wider role during Raksha Bandhan. The brand is not only facilitating the movement of gifts and essentials. It is presenting delivery as one way people maintain relationships when they cannot be physically present.

The idea also fits Delhivery’s wider cultural storytelling. Its recent Corners of Courage campaign used its logistics network and India’s geography to bring lesser-known stories of the freedom struggle into focus. Bridge the Distance shifts the focus from physical places to personal relationships, while retaining the broader territory of connection.

Why the Film Fits Raksha Bandhan

The campaign benefits from a cultural occasion that already has strong emotional meaning.

Raksha Bandhan gives the story an immediate reason for the siblings to reconsider their relationship. More importantly, it gives Delhivery a believable role in that moment.

The film does not suggest that distance automatically disappears during a festival. Instead, it presents the festival as an opportunity to take action.

That distinction makes the campaign feel more grounded. The message is not simply that siblings should stay close. It is that even after relationships become complicated, someone still has to take the first step.

Delhivery Bridge the Distance brings that thought back to the brand’s everyday function. Something travels across the country, but what reaches the other side can mean much more than the object itself.

Now, AI is taking the next step — moving from a simple tool to a full-fledged assistant capable not only of executing individual commands but also of independently handling entire tasks.

AI Has Already Changed the Way We Work

Artificial intelligence has already transformed the workflows of people in a wide variety of professions. Most often, AI tools are used to save time and increase productivity. 

For example, the Fishbowl company surveyed more than 11,700 workers, including employees of major tech companies such as Amazon, Google, Meta, and Twitter, to assess whether they use AI at work. 43% of respondents said they use AI to complete work-related tasks. Of these, 68% do not tell their managers about it.

However, managers are not opposed to this and sometimes even ask employees to integrate AI into their workflows. For example, the CEO and founder of Genies, a company that creates avatars, previously said that he had purchased ChatGPT Plus subscriptions for all 120 employees and urged them to make learning how to use the AI chatbot a priority so that they could “effectively speed up” the work of their respective departments.

Moreover, neural networks continue to improve, and ChatGPT is already capable of processing different types of information simultaneously and responding to users by generating text, converting it to speech, creating images, and more.

The Rise of AI-Powered Assistants

This transformation is happening right now. AI copilots, multifunctional digital assistants powered by AI, can be integrated into work or consumer software and assist users with routine tasks. Their distinctive feature is their ability to combine different sources and types of data and work with other services and applications.

AI assistants are already becoming part of familiar work programs. They help to complete routine tasks, work with information from various sources, and interact with other services and applications.

For example, Microsoft has integrated Copilot into its key productivity applications. In Word, the assistant can shorten text, change the tone, summarize documents, or draft a project proposal based on available data.

In Excel, AI can help predict changes when new data is entered and create charts. In PowerPoint, Copilot can generate a presentation based on a text prompt. In Outlook, the assistant can draft an email based on prompts, summarize email threads, draft newsletters, and more.

Another similar product is Adobe’s AI Assistant. It performs a wide range of tasks when working with PDF documents. It can summarize files and answer users’ questions about their content. The assistant can also help find specific information in the text or condense a large report into brief key points for use in emails, meetings, and presentations.

Adobe also plans to expand the capabilities of its AI Assistant. In the future, it should help users not only analyze documents but also create, edit, and format content. Zoom AI Companion can help users summarize the content of past video calls (not just one, but several recent ones at once), divide recorded meetings into topic-based sections, generate ideas on a shared virtual whiteboard, and group them by topic.

The Google Gemini, integrated into Google Chrome and connected to various services within the Google ecosystem, can provide brief summaries of documents stored in a user’s Google Drive and combine data from multiple sources. The assistant can also analyze complex images and, for example, generating a caption for a photo on social media, searching for similar images online, or identifying the brand of clothing or the make and model of a car from a photo.

When AI Moves Into the Real World

Developers around the world are working to integrate AI into our daily lives, and some of them, so far unsuccessfully, are even creating dedicated AI devices.

The startup Rabbit Inc. has created a portable AI device — a pocket-sized device called the R1. The company combines ChatGPT with its own model. The device has one large button. By pressing it, you can speak to the voice assistant. The assistant can access apps such as Uber, food delivery services, and online marketplaces. Another AI-based device was introduced by Humane: it’s a wearable voice assistant badge called AI Pin. AI Pin’s capabilities include information search, phone calls, translation, and analyzing food through its camera.

However, so far, individual AI-based devices haven’t been very successful. For example, reviewers have criticized AI Pin for being impractical: it’s quite large and heavy, cannot be concealed under clothing like a watch, and is not water-resistant.

From Digital Assistant to Autonomous Agent

Today, AI is still largely a set of smart tools in the hands of the user. It only performs the tasks that a person assigns to it. However, this is likely to change in the near future: researchers predict a new direction in the development of the technology over the next few years — this is what is known as agentic AI. This is artificial intelligence that, instead of being a tool in the hands of a human executor, becomes an autonomous agent capable of handling entire projects. For example, AI doesn’t just analyze data for an advertising campaign; it also plans the campaign itself, creates the campaign’s creative content, and publishes it on social media. At the same time, the employee does not write code but communicates with the AI using natural language.

As AI agents continue to develop, AI agents may significantly increase worker productivity. In the coming years, AI agents may reduce the time required to complete an average developer task by 56%. They can also relieve workers of routine tasks in healthcare (some solutions reduce the time medical staff spend on paperwork by 75%, freeing up two to three hours a day), law, and customer service.

Title: From Chatbots to AI Agents: How Artificial Intelligence Is Changing Work
Description: How AI is transforming workflows and becoming a personal assistant: from processing documents and creating content to independently completing tasks.

Turning Cocktails Into a Colour System

The campaign takes its starting point from optical dispersion, the natural process through which white light separates into different colours when it passes through certain materials. Instead of using the phenomenon only as a visual reference, the creative team made it the actual production method behind BLUSH’s new identity.

The process began with the bar’s signature cocktails. Using a custom setup involving light, glass, liquid and mirrors, beams of white light were passed through each drink. The cocktails altered the light in different ways, producing individual spectral compositions. Across the experiment, 57 distinct spectra were created, with each one physically generated from real light and real liquid.

That detail is important because the colours were not simply designed to look different. Their differences came from the physical characteristics of the drinks and how they interacted with the light. The resulting identity therefore has a direct connection to something that already exists inside BLUSH rather than being an external graphic treatment applied to the brand.

A Rainbow Without a Fixed Formula

Pride branding often relies on the rainbow as an immediate visual shorthand for LGBTQ+ identity. Physics of Pride keeps the connection to the spectrum, but changes the way it functions. Rather than creating one standard rainbow and repeating it across every communication, the campaign establishes a system in which every spectrum can be different.

The 57 compositions were not digitally generated gradients, and no spectrum was repeated twice. This gives BLUSH a broad visual vocabulary while keeping the identity tied to the same underlying process. A menu, poster or social post can use a different colour composition without breaking the relationship between the individual pieces.

The idea also gives the campaign its connection to individuality. Each cocktail interacts with light differently, producing its own result. In the same way, the campaign treats diversity as a collection of differences rather than something that needs to be represented by one universal image.

When the Product Creates the Brand

One of the stronger aspects of Physics of Pride is the relationship between the experiment and BLUSH’s business. The campaign could have used almost any transparent material to demonstrate optical dispersion, but using the bar’s cocktails makes the process specific to the brand.

The drinks are already part of the BLUSH experience, so turning them into the source of the visual identity creates a natural connection between what customers encounter at the bar and what they see in its communications. The cocktails do not simply appear in campaign photography. They actively contribute to the creation of the brand assets.

The resulting spectra were developed for use across menus, posters, merchandise, motion graphics and social media. That gives the campaign a practical identity system rather than a one-off visual execution. The same physical idea can continue generating different expressions across multiple formats.

The Value of Making It Physical

There is also a deliberate choice to avoid creating the entire effect digitally. Digital tools can reproduce gradients and colour combinations quickly, but Physics of Pride makes the physical experiment part of the creative proposition. Real light passes through real liquid, producing results that are tied to the materials being used.

That gives the work a sense of authenticity without requiring the campaign to make an exaggerated claim about technology or production. The visual system exists because the experiment happened. The process can be photographed, filmed and documented, while the resulting spectra can then be used as design assets.

It is a useful approach for identity work because the method itself becomes part of the brand story. BLUSH is not simply presented with a set of colours. It has a repeatable process for creating them.

A More Indirect Expression of Pride

The cultural context makes this approach particularly relevant. According to the campaign brief, public expressions of queer identity in Kazakhstan had become increasingly sensitive as anti-LGBTQ+ rhetoric and legislative initiatives gained momentum. Physics of Pride responds by communicating its central idea through a natural phenomenon rather than depending entirely on conventional Pride imagery.

The campaign does not need to explain diversity through a long statement every time the identity appears. The difference between one spectrum and another carries much of the meaning. The visual system can communicate individuality while remaining flexible enough to work across the everyday touchpoints of a bar.

That makes the campaign less dependent on a single symbolic image. The rainbow remains present, but it is constantly being reinterpreted through the physical interaction between light and liquid.

An Identity Designed to Keep Changing

The strongest part of Physics of Pride is that the campaign idea does not stop with the initial experiment. The 57 spectra provide BLUSH with a library of visual assets, while the principle behind them allows the identity to remain varied across different applications.

That flexibility is particularly useful for a hospitality brand. Menus, merchandise, posters and social content do not have to look identical to feel connected. They can use different spectral compositions while still belonging to the same visual system.

Physics of Pride takes a familiar symbol and gives it a different mechanism. Instead of treating the rainbow as a fixed representation of diversity, BLUSH builds its identity around the idea that every interaction can create something different. The result is a campaign where the creative concept, the production process and the brand application are closely connected.

Credits

Brand: BLUSH
Agency: Ogilvy Kazakhstan
Creative Director: Azatkhan Uxikbayev
Creative Grouphead: Madina Madiyarova
Creative Art Director: Sanzhar Kozzhanov
Designer: Erik Tsoy
Designer: Darya Savostyanova
Designer: Ekaterina Zakiyeva
Motion Designer: Oleg Nepomnyachshikh
Videographer: Radmir Abilyev
Executive Director: Yekaterina Belyashina
CEO, Creative Business DASM: Yuliya Tushina
Client Service Director: Mariya Kalashnikova
Group Account Director: Darya Nurlybekova
Account Manager: Igor Roginskiy
Account Manager: Evgeniya Potlova
BTL Manager: Marat Brimzharov
Additional Credits: Artem Demchenko & Denis Shilov

Instead of creating a separate football setting for the campaign, La Pausa uses real match images captured during live broadcasts. Each hydration break becomes an opportunity to place an anti-plastic message directly into the football moment.

La Pausa Finds a Print Campaign Inside the Match

Hydration breaks are a familiar part of football. Players stop, take a drink and wait for play to resume. For La Pausa, that short interruption becomes the central media opportunity.

The campaign takes these real moments and transforms them into print advertising. Players remain at the centre of the images, while the campaign message draws attention to what happens to the plastic bottle after the water has been consumed.

Its central thought is simple:

“The water is consumed. The bottle is not.”

The message does not need a long explanation. The contrast between the short life of the water and the much longer life of the plastic creates the environmental argument.

Real-Time Advertising Using Real World Cup Moments

La Pausa is particularly interesting as a real-time advertising idea because the campaign is built around moments that cannot be completely planned in advance.

The images come from live FIFA World Cup 2026 broadcasts. The players, positions and match situations are determined by what is happening on the pitch.

That gives the print campaign an immediate connection with the tournament. Rather than using generic football photography, La Pausa places its environmental message inside moments that football audiences are already watching.

It is a simple way of connecting print advertising with the speed and relevance normally associated with digital campaigns.

Making Single-Use Plastic Part of the Picture

The environmental issue in La Pausa is familiar: single-use plastic.

Water may be consumed within minutes, but the plastic bottle does not disappear when the match continues. By placing this contrast next to images of players drinking water, the campaign makes the packaging part of the story.

That is where the campaign’s visual approach becomes useful. The football image immediately establishes the context, while the message changes how the viewer looks at the bottle.

There is no need for a dramatic environmental scene. A normal hydration break is enough.

World Cup Advertising With an Environmental Message

The FIFA World Cup 2026 gives La Pausa an unusually relevant setting for its environmental advertising message.

Hydration breaks naturally create moments when water consumption is visible. The campaign uses those moments to talk about the waste associated with the packaging.

The idea can also travel beyond the stadium. Because the campaign is built from match images, the executions can be seen wherever audiences are following the tournament, including homes, bars and other viewing spaces.

That gives the campaign a useful connection between the live event and the everyday behaviour it is asking people to notice.

Why La Pausa Works as Print Advertising

Many environmental campaigns rely on statistics, dramatic imagery or long explanations. La Pausa takes a more direct route.

The match image gets attention. The hydration break explains why the player is drinking. The message then introduces the environmental concern.

The campaign also benefits from repetition. Hydration breaks are recurring moments within football, so the same communication idea can work across different matches and players without changing its basic message.

For Colectivo Cabos and Granidea, the World Cup becomes the setting, the hydration break becomes the media opportunity and the bottle becomes the subject.

That makes La Pausa a print campaign that is closely tied to its media moment, while keeping the environmental message easy to understand.

Credits
Campaign: La Pausa
Client: Colectivo Cabos
Agency: Granidea
Production: Granidea
Country: Ecuador
Client / Initiative: Colectivo Cabos
Line: More water. Less plastic.
Director: Gabriela Sierra
Executive Creative Director: Sergio Moraga
Art Director: Gabriel Saavedra
Art Director: Jeffrey Yagual
Copywriter: Valeria López
Executive Planning Director: María Paula Mera
Account Team: Priscila Álvarez
Account Manager: Adriana Herrera
Account Manager: Juan Pablo Cortez
Account Manager: Paula Montiel

People are increasingly moving away from traditional search bars and turning to conversational AI interfaces such as ChatGPT, Google Gemini and Claude. Instead of using fragmented search terms, they are asking more detailed and high-intent questions.

A 2025 Capgemini study found that an average of 58% of customers are already using generative AI tools to search for products. This shift has created an urgent need for AI-powered shopping search tools that help brands stay connected with customers wherever product discovery takes place. For retailers, an effective loyalty program can also play an important role in building stronger relationships with these customers.

AI Meets Aisle: The 10 Best Shopping Search Tools for Online Brands

The following are 10 AI-powered shopping solutions that ecommerce companies should know about.

1. Yotpo Discover

Yotpo Discover is an AI visibility platform designed to address the changing reality of ecommerce. Unlike standard dashboards that simply provide a score, Discover analyzes how your products perform across ChatGPT, Gemini and Google AI Overviews. It also shows how competitors are being preferred over your brand and uses specialized agents to help identify opportunities for improvement.

As one of the leading AI-powered shopping search tools, Discover reads your catalog live and analyzes signals such as loyalty, reviews and commerce data. More than 30,000 ecommerce brands use Yotpo, and Discover is part of the wider Yotpo ecosystem focused on AI-driven product discovery.

Discover works across three different areas:

• Onsite Agent: Helps ensure your underlying codebase is easy for AI crawlers to understand.
• Content Agent: Creates factual, review-backed content to address gaps in visibility.
• Activation Agent: Identifies relevant off-site forums and community networks that AI engines use to validate information and helps brands encourage loyal customers to participate in these conversations.

2. Algolia

Algolia is an AI search and retrieval platform trusted by more than 18,000 companies and capable of processing 1.75 trillion search queries annually. It powers 70% of the top luxury brands and is an API-first, MACH-certified search and discovery platform.

Algolia allows brands to create reliable and observable AI agents through its Agent Studio platform. The platform also incorporates real-time product data into Microsoft Copilot, Bing Shopping and Edge, helping brands appear correctly across conversational and agentic shopping experiences.

3. Bloomreach Discovery

Bloomreach Discovery combines search, personalized recommendations and personalization into a single platform for enterprise businesses. Bloomreach serves both mid-market retailers and large corporations, with customized enterprise pricing starting at $50,000 annually.

Bloomreach has recently announced an agent-based “Ask Me Anything” capability powered by Loomi, transforming product search into a single access point for shoppers. It uses a Customer Data Platform (CDP) to provide personalized recommendations across different customer interactions.

4. Constructor

Constructor offers an AI-powered product discovery system designed for large ecommerce businesses. Constructor was ranked first in three scenarios in Gartner’s Critical Capabilities for Search and Product Discovery report. The platform delivers 10,000 customized browsing experiences per second and focuses on maximizing revenue through product discovery.

Constructor recently introduced the AI Product Insights Agent (PIA), a virtual specialist that combines dynamic AI with ecommerce-specific data to answer shoppers’ questions immediately.

When integrated with a retailer’s loyalty program, Constructor can further personalize recommendations and reward customers for engagement. Early adopters such as Lightopia experienced a 52% increase in the rate of adding items to carts among customers who enrolled in PIA.

5. Coveo Conversational Product Discovery

Coveo is a leader in AI-powered relevance for digital experiences. Its Conversational Product Discovery capabilities allow customers to find products through natural language conversations built directly into the search experience.

Among the leading AI-powered shopping search tools, Coveo goes beyond standalone AI chatbots by integrating conversational search directly into the buying experience.

Customers can describe what they are looking for and receive personalized product results based on catalog data. Shoppers can then refine their search through follow-up questions, compare products based on key features and create bundles of related products.

6. Zoovu

Zoovu is an AI-powered product search and discovery platform that helps manufacturers, brands and retailers make better use of their customer and product data. Its generative AI shopping assistant, Zoe, has been deployed by more than 50 international brands, including Microsoft, Staples, Bosch and the Euronics Group.

Microsoft has reported a 25% increase in add-to-cart rates when customers use Zoe. Unlike generic chatbots that operate separately from the shopping experience, Zoe is composable, flexible and integrated throughout the purchase journey.

This includes detailed product pages, search results, category pages and customer portals that support self-service.

7. Fin for Ecommerce

Fin for Ecommerce is a custom-built Customer Agent designed for Shopify merchants. It manages the ecommerce experience from product discovery through payment and post-purchase support, all within a single conversation.

The application connects directly to a Shopify store and synchronizes product catalogs within minutes. It uses live information to help shoppers find products, answer questions, make recommendations and handle refunds, returns and exchanges.

Fin costs $0.99 per transaction and has a 4.5/5 G2 rating based on more than 3,800 reviews.

8. Athos Commerce Intelligent Discovery Platform

Athos Commerce offers an all-in-one AI-powered solution that combines smart search, personalization, merchandising, product feed management and Generative Engine Optimization (GEO).

According to the Athos Commerce Connected Consumer 2026 report, 60% of shoppers currently use AI tools during their shopping journey, while 39% are confident making purchases through AI platforms.

The platform includes a Conversational Assistant that allows shoppers to browse using text and images. Its GEO Assistant helps brands optimize their product data to improve visibility across AI answer engines such as ChatGPT and Google Gemini.

9. Netcore Unbxd

Netcore Unbxd is an AI-powered Product Discovery platform that has been consistently recognized as a market leader by independent analysts.

It has been named a Leader in Gartner’s 2025 Magic Quadrant for Commerce Search and Product Discovery for the second consecutive time and received the top score in Current Offering and In-Session Personalization in the Forrester Wave.

With advanced search, merchandising, personalization and agentic ecommerce capabilities, Netcore Unbxd helps shoppers find what they are looking for faster while supporting better conversion rates and higher order values.

10. commercetools Cora

Commercetools has announced the launch of Cora, an AI shopping assistant focused on voice-based commerce and integrated into retailer websites.

Cora can understand conversational requests such as “I’m looking for a red dress under $150” and turn them into relevant products and search results instead of relying only on keyword matching.

The shopping assistant keeps track of conversations, context and cart status across different channels and devices. It is expected to introduce additional capabilities for agents in the future, including auto-checkout options.

Cora can also be white-labeled, allowing companies to personalize the experience while maintaining their own brand identity.

Why Loyalty Programs Matter for AI-Powered Shopping Search

AI engines increasingly rely on authentic and reliable signals rather than generic information. Social proof, customer reviews and community validation can all play an important role in how AI systems evaluate and recommend products. This is where loyalty programs can become valuable.

A well-organized loyalty program can generate authentic customer signals that AI models may use when evaluating brands. Loyal customers are more likely to leave detailed reviews, create user-generated content and participate in discussions with other members of the community. These interactions can help provide the kind of real-world validation that AI systems look for.

The Activation Agent within Yotpo Discover identifies relevant forums and communities that AI engines monitor for validation. It can also help encourage loyal customers to participate in conversations in the places where these discussions are taking place.

This means a loyalty program can be more than an incentive to retain customers. It can also become a valuable asset for improving AI visibility.

Brands that combine a loyalty program for retailers with an AI visibility platform can create a cycle where engaged customers generate authentic feedback, which can in turn contribute to greater visibility across AI-powered search. This can encourage more customers to discover and participate in the loyalty program.

Conclusion

The shift from traditional search toward AI-powered discovery is no longer just a trend. It is becoming an important part of ecommerce. Companies that invest in AI-powered shopping search tools now will be better positioned for an increasingly AI-first shopping environment.

From Yotpo Discover’s omnichannel AI visibility platform to Algolia’s search infrastructure, Constructor’s revenue-focused product discovery and Zoovu’s conversational shopping capabilities, these 10 tools offer different approaches for businesses looking to improve their presence in AI-powered search.

By combining these tools with effective loyalty programs, brands can also create stronger and more authentic customer signals. As product discovery continues to evolve, the brands that understand both AI visibility and customer engagement will be better prepared for what comes next.

If your company is looking into this option, an Offshore Marketing Manager can be a pivotal figure in the plan. Rather than hiring offshore marketing talent as a low-cost extension of an internal department, companies are increasingly seeking global marketing talent to create full-fledged content, SEO, paid media, CRM, analytics, and campaign execution departments.

Marketing Talent Acquisition Is Becoming Global

Geography was one of the challenges of classic marketing talent acquisition. Even if the work could be done remotely, a company based in London, New York or Sydney might hire primarily from its own market.

Outsourcing marketing expertise provides businesses the opportunity to tap into a far bigger pool of experts. Businesses can hire local top talent in areas like performance marketing, social media, email, design, or search without relying solely on local salary expectations.

There can also be other market perspectives from international marketing talent. It can be helpful for brands entering new areas when it comes to rewording messages, understanding platforms, or handling campaigns among various customers.

An Offshore Marketing Manager Can Add Structure

An offshore marketing manager can be extremely useful when a company wants to maximize its marketing efforts beyond having only a single freelance individual, and technology makes this easily possible to implement.

A good offshore marketing manager will be able to handle the coordination of campaigns, manage deadlines, review performance and link specialists from one channel to the next. That provides accountability in a distributed environment.

Moreover, an offshore marketing team can work as a more structured team, rather than having an internal marketing director dealing with multiple independent contractors.

This is significant with the increasing size of remote marketing teams. Distributed work can get out of hand when there is no clear ownership. By having a manager who is familiar with the brand, commercial objectives and workflow, consistency can be maintained.

Lower Costs Can Support Faster Marketing Team Scaling

One of the greatest draws of employing offshore marketing talent is still cost.

There are widely different salary expectations across markets. It can mean that a company can expand its team for the same cost as one or two senior hires in the local market. 

It’s not just about paying less for the same job.

Scaling your marketing team is easier when you have budgets for multiple complementary skills. A company might be able to hire an SEO specialist and a paid media manager, and design or content support if necessary.

For example, this can boost execution speed and reduce reliance on agencies.

But don’t let price be the sole factor that determines your company’s hiring decision. Lack of communication or lack of work can rapidly wipe out the savings.

Remote Marketing Teams Need Better Processes

Global hiring is only possible if the operating model allows it.

Clear briefs, documented brand guidelines and reliable reporting systems are necessary for remote marketing teams. Ownership of the campaign should be clear and campaign performance information should be accessible to all who need it.

Time zones must also be carefully handled.

There can be some overlap, but asynchronous work can be a big plus, especially when it comes to meetings and urgent decisions. A campaign can continue even if another section of the organization is down.

So the top offshore marketing team is not one that attempts to emulate a traditional office. One that is developed from the start with a distributed collaboration model.

Global Marketing Talent Can Reduce Agency Dependence

The other economic benefit is being able to in-house more capability.

Businesses hire agencies because they don’t have the resources to have experts in all aspects of marketing. Offshore marketing talent can alter that equation.

A company might be able to develop in-house skills in paid search, content, lifecycle marketing and analytics without the burden of an extensive internal team.

But it doesn’t mean agencies are not needed. External partners can still provide strategy, specialist knowledge or additional capacity.

However, outsourcing marketing skills can provide businesses with greater flexibility when it comes to what skills they wish to have on their own payroll.

The Economics of Marketing Are Being Rewritten

Today, the economics of marketing are becoming more location-independent.

Companies can gain flexibility in terms of cost and capability by hiring an offshore marketing manager, building an offshore marketing team and accessing international marketing talent. It can also facilitate the speedy scaling of the marketing team when the proper management and communication systems are already available. The largest change is conceptual.

Outsourcing isn’t just about repetitive tasks anymore. Marketers are now able to sit in the middle of campaign strategy, execution and analysis, with a global perspective on talent.

If skills over geography is a mindset adopted by companies, then the outcome can be a bigger, more specialized, and flexible marketing talent acquisition team without the associated cost base of a major city marketing team.

How Popunder Ads Work

A popunder opens in a new browser tab behind the current page. The user finishes what they’re doing, switches tabs, and sees the ad. The current page stays visible; the ad gets a full page to make its case.

The complexity is in what happens after the tab opens: the landing page, the offer, the geo match, the bid level. The format delivers the impression; the advertiser decides what to do with it.

Where popunders perform well:

Where popunders perform well:Verticals with a clear, single conversion event tend to get the most out of popunder traffic. The more complex the funnel, the more prelander work is needed to carry the user through.

iGaming Popunder Campaign, 286% ROI

An affiliate running an iGaming offer for the New Zealand geo bought popunder ads through Adsterra targeting mobile devices only. The offer paid $13.50 per approved DOI registration. Opening bid: $3.60, set above the minimum after early data showed strong competition for the top placements.

The campaign ran through three prelander variants, with mini-game formats outperforming standard bonus pages. Bot placements were removed via tracker as they appeared.

Spend: $143.20. Earnings: $553.50. Profit: $410.30. ROI: 286%. Bid calibration, prelander testing, and consistent blacklisting drove the result. A fairly standard setup, executed well.

Buying Popunder Traffic: What to Get Right Before Launch

Knowing where to buy popunder traffic is only half the equation. How the campaign is configured from day one determines the outcome.

1. Set a competitive bid from the start. Popunder inventory runs in rotation across publisher sites. A bid that’s too low means the campaign drops out of competitive placements and gets buried. Adjust based on early data.
2. Go mobile-only for most verticals. Mobile traffic volume is significantly higher than desktop, and conversion flows like app installs are built for mobile. Separating the two in different campaigns keeps the data clean and the optimization focused.
3. Put real work into the prelander. The popunder tab opens on a prelanding page before the final offer. That page needs to establish context, create interest, and give the user a reason to click through. For iGaming, bonus announcements and success story formats tend to outperform generic pages. For VPN, clear security framing with simple install steps converts reliably.
4. Keep blacklisting throughout the campaign. Traffic sources vary in quality. Placements with bot traffic or low CR need to be removed throughout the campaign, especially in the first week. On Adsterra, blacklisting a placement takes one click from the stats page. The cleaner the source list, the more the data can be trusted.

Popunder campaigns reward patience in the first week and pay off in the second. Most of the margin comes from what gets cut along the way.

FAQ

What is a popunder ad?

A popunder ad opens in a new browser tab behind the current page. The user sees it when they close or switch from their active tab, giving the ad a full page without interrupting the current session.

Which verticals work best when buying popunder traffic?

VPN and utility, iGaming, app installs, and sweepstakes consistently perform well. These verticals have clear conversion events and audiences that respond to direct offer pages.

How much does popunder traffic cost?

Pricing depends on the geo, device type, and competition for placements. CPM is the standard model for popunders. Bids vary significantly by geo, with Tier-1 markets requiring higher bids to stay competitive in rotation.

What makes a good prelander for popunder campaigns?

A prelander that matches the offer and gives the user a clear reason to act. For iGaming, bonus-driven pages and success story formats work well. For VPN and utility, clear security framing with simple install steps tends to convert. Consistency between the prelander style and the final offer page keeps drop-off low.

The Slow Sign is an OOH campaign created by Cash Studios for Lemonade Car Insurance. The custom roadside message board lights up with playful, personalised compliments for drivers travelling at or below the speed limit, while remaining dark for those going faster.

The idea connects directly to Lemonade’s car insurance proposition, where safe drivers pay less. According to the campaign team, research found that only 10% of Texas drivers follow the speed limit, making the state’s safest drivers an unusually small group worth celebrating.

Turning a road warning into a reward

Road safety advertising usually leans on consequences. Slow down or risk a ticket. Drive carefully or risk an accident.

The Slow Sign takes a different approach. Instead of telling speeding drivers what they have done wrong, it gives safe drivers a small moment of recognition.

The sign switches on only when a driver is travelling at or below the speed limit. Messages include lines such as “OBSESSED WITH YOUR SAFE DRIVING” and “ABSOLUTELY GORGEOUS SPEED CHOICE.”

That makes the behaviour itself part of the media experience. The same sign can be completely silent for one driver and suddenly become a personalised message for another.

It is a simple reversal, but one that gives the campaign its personality.

Making a roadside sign feel personal

The activation started with a familiar piece of road infrastructure: a roadside message board. Cash Studios and Lemonade wrapped the board in hot pink vinyl, giving it a distinctive presence before a single message appeared.

The sign used radar to identify the speed of approaching vehicles. A human spotter also helped identify details such as the vehicle’s colour and make, which were communicated to the sign operator through a walkie-talkie. That allowed the messages to feel more specific to the driver passing by.

The personalisation is important because the campaign is not just displaying a static brand message. It is responding to something happening on the road in real time.

The creative challenge was also unusually tight. Every compliment had to fit within the sign’s 48-character limit. Lemonade and Cash Studios worked together on lines that could be cheeky and warm while still being short enough to read quickly from a moving vehicle.

For example, “ABSOLUTELY GORGEOUS SPEED CHOICE” turns an ordinary decision to follow the speed limit into something worth celebrating.

Why The Slow Sign works as OOH

The strongest part of The Slow Sign is that the medium and the idea are inseparable.

A conventional billboard could have told Texas drivers to slow down. This campaign makes the roadside sign react to whether they actually do it.

That creates a more immediate connection between message and behaviour. The person driving past is not simply seeing an advertisement. Their speed determines whether the advertisement appears at all.

It also gives the activation a built-in curiosity factor. A driver who receives a compliment may wonder why the sign switched on. Someone travelling faster sees nothing. The difference is enough to make the experience noticeable without requiring a long explanation.

The campaign was designed to tour across Texas, taking the activation beyond a single roadside location and giving more drivers the chance to encounter it.

A lighter approach to insurance advertising

Insurance campaigns often have plenty of reasons to focus on risk. The Slow Sign finds a different way into the category by focusing on the behaviour Lemonade wants to associate with its product.

The brand’s proposition is straightforward: safer driving can mean paying less. Rather than explaining that through a conventional product advertisement, the campaign turns the proposition into an experience.

There is also a nice tension in the idea. Only a small percentage of drivers may trigger the sign, but those drivers get the most visible reward. The campaign team described this as giving safe drivers something special, almost like an Easter egg on the road.

Whether it changes driving behaviour is not something the campaign can claim on its own. Its stated ambition is to encourage more people to drive safely, while giving existing safe drivers a moment of recognition.

That restraint is useful. The Slow Sign does not need to promise that a roadside compliment will solve speeding. It simply makes the safer choice feel a little more rewarding.

For Lemonade, that is a fitting use of OOH: take an everyday object, give it a new behaviour, and let the audience discover the idea while they are already doing the thing the campaign is talking about.

Explore more OOH campaigns

Credits

Client: Lemonade
Head of Brand Marketing: Liron Smadja
Director of Design: Adar Debby
Creative Team Lead: Logan Broadley

Creative Agency: Cash Studios
Executive Creative Director: Ivan Cash
Creative Director: Matt Kalish
Co-Creative Director: Jimmy Burton
Producer: Yevgeniya Kats
Production: Cash Studios