Ad Council ‘Out There For Us’ A gratitude-driven shout-out to essential workers

With most of the world under lockdown, the streets have been quieter than ever. However, quiet does not equate to empty. Despite the threat of a global pandemic, essential workers are still out there. They’re putting their lives on the line to ensure that the world keeps running smoothly. To thank such workers, a campaign by Ad Council has come to the surface. Titled ‘#OutThereForUs’, the campaign aims to express gratitude for essential workers everywhere.

R/GA, the creative agency behind the campaign, brought it to life as a pro bono project. It spans various mediums including out-of-home digital advertising space and video. Furthermore, the campaign has gained the support of several big names. To name a few, we’ve got New York Times, Ally Financial, Vistar, Clear Channel, and more.

All in all, #OutThereForUs is a well-intentioned social campaign that hits home. We wholeheartedly support this initiative.

Tags:
Ad Council, Film, United States, Public Interest, COVID-19, Coronavirus, Pandemic, Digital Film, Out There For Us, Alicia Keys, Stay Home, Stay Safe, COVID-19 Ads