To kick off NYFW, iconic fashion brand, Ann Taylor, celebrated the launch of their This Is Ann Fall campaign among fans of the brand, influencers, models and celebrities at a Pop-Up event in SoHo. The event took place at Iconic Magazines in New York City where the brand took over the storefront with their Fall campaign images. More than 1,000 guests were treated to classic NYC pretzels served from a branded Ape cart, Ann Taylor waters, and a grand newsstand featuring the brand’s magalog, collectable postcards, and the reveal of their cover wrap of Daily Front Row’s Fashion Week print issue.
Among the guests were actress Michelle Monaghan, from Netflix’s #1 movie The Whisper Man, who wore head-to-toe Ann Taylor including the Collared Jacket and matching A-Line Skirt in Tweed, Mock Neck Shell, paired with the Weekend Croco Clutch, and the Slingback Pump.
“Ann Taylor’s Fall Collection has so many standout options! This season blends classic sophistication and modern versatility and there are many different ways to style the pieces and build different looks,” says Michelle Monaghan.
The This Is Ann Fall campaign marks a broader evolution for Ann Taylor as it looks to shift perceptions from the idealized, one-dimensional depictions of corporate life. The rollout is inspired by the brand’s actual customers: multidimensional, modern working women who navigate career, personal passions, social lives and family every day. This Is Ann celebrates women who move seamlessly from the office to the occasions to their off-duty days. Confident, ambitious and multifaceted; she isn’t defined by a single role — and neither is her wardrobe.
“This is an exciting moment for Ann Taylor and the launch of our This Is Ann campaign. As a fully integrated, 360-degree marketing campaign, it brings the brand to life across digital, social, out-of-home and through an experiential NYFW pop-up, creating multiple ways for women to experience and engage with Ann Taylor. The campaign reflects how women are dressing and living today — from work and weekends to all the moments in between. This Is Ann celebrates the many dimensions of the modern woman and her individual style while reinforcing the role Ann Taylor continues to play in how she dresses for every part of her life,” said Chief Marketing Officer, Bill Miller.
Post-Fashion Week, Ann Taylor will continue expanding its digital presence and growing their community. The brand recently debuted The Desk on Substack for career and style insights, alongside an expanded Style 101 online series featuring expert wardrobe tips. To keep this momentum going, Ann Taylor will introduce an exclusive brand ambassador program in early 2027 to celebrate and amplify the voices and loyal fans of the brand.
