Apple AirPods: Bounce

Music can move you, enough to dance and even groove in public. Apple takes that to a joyous extreme in its new gravity-defying film for AirPods. Apple AirPods: Bounce

The ‘Bounce’ campaign, shot in black and white, is designed to bring the flexibility of AirPods with wireless charging to life. Rather than be encumbered by bulky headphones or wires and a jack, the new AirPods feature wireless charging and voice-activated Siri, freeing the listener up to move in any direction.

The new AirPods — complete with Wireless Charging Case — deliver the wireless headphone experience, reimagined. Just pull them out of the case and they’re ready to use with your iPhone, Apple Watch, iPad, or Mac.

Credits
Campaign: Apple AirPods Bounce
Client: Apple
Geo: United States
Advertising Agency: TBWA\Media Arts Lab, Los Angeles
Production Company: Pulse Films
Director: Oscar Hudson
Music: I Learnt Some Jazz Today by Tessellated

Tags:
North America, Apple, Apple Music, Creative, Advertising, Apple AirPods, Electronics, Technology