Børns Vilkår: Children’s Welfare

This film for Danish Children’s Welfare broadens awareness on the fact that Christmas isn’t a time of joy for children living in families with problems with alcohol or violence. On the contrary, the extended time together in the holidays makes the problems much worse.

The idea of the campaign is to tap into the irrational fear that most children have for the dark and then place the story in a horror movie theme, and give it a surprising twist because some children do have a reason to be afraid of the dark.

Credits
Campaign: Children’s Welfare
Director: Toke Blicher Møller
DoP: Peter Riis
Executive Producer: Christian Juliussen
Producer: Daniel Finn Varto
Steadicam: Flemming Laybourn
1. AC: Mads Hoppe
2. AC: Christian Lightbody
2nd Unit: Alexander Lisalde
Gaffer: Thomas Bekker
Best boy: Bertil Bekker
Best boy: Malik Thomas
Production Designer: Nanna Rosenfeldt
Stylist: Trine Cordes
Production assistant: Christoffer Salling
Production assistant: Marie Bertelsen
VFX: Jacob Lindemann Lange
Score: Emil Friis
Colorgrading: Nurali Kushkov/Cameo
Sound Design: Nis Nørgaard/ThirtySoundsGood

Child: Chloé
Dad: Jakob

Agency: Pong
Creative Director: Mikkel Elung
Client Director: Mette Hørdum
Project lead: Stine Gregersen
Art Director: Rasmus Zepernick

Client: Børns Vilkår

This campaign is about:
Denmark, Alcohol, Creative consultancy, Creative Agency in Denmark