Breast Cancer Now: Love Hate Relationship

Breast Cancer Now: Our relationship with our breasts isn’t always straightforward.
For many of us, it’s a journey of discovery. From that moment we notice they’re there to that moment someone else notices too.

From that first bra to that first wrinkle or stretch mark. From those moments of pleasure to those moments of pain. And every emotion and experience in between.

Whatever relationship you have with your breasts. It’s important you check them regularly for signs of breast cancer.

Weber Shandwick and Anna Ginsburg have developed a new animation, ‘Love Hate Relationship’, to convey the different journeys, and accompanying emotions, women go on with their breasts; from pride and embarrassment as their breasts develop, to their breasts attracting attention from others, to breastfeeding and attending mammogram appointments.

Know more: www.breastcancernow.org/checkthem

Credits
Brand:
Production Company: Strange Beast
Producer: Amy Ashton
Senior Producer: Zoe Muslim
Executive Producer: Kitty Turley
Director: Anna Ginsburg
Animation: Anna Ginsburg, Harriet Gillian, George Wheeler, Sheetal Thankey, Matt Lloyd.
Animation Assistants: Laura Jayne Hodkin, Natasha Pollack, Maria Morris, Eloise Garlick, Sorrel Milne
Music composition: George Grinling
Executive Creative Director: Steve Back, Weber Shandwick
Associate Creative Director: Janelle Feliciano, Weber Shandwick
Social Director: Violette Verite, Weber Shandwick
Associate Director: Claire McPhillips, Weber Shandwick
Senior Manager: Jenny Wakeling, Weber Shandwick
Senior Associate: Katie Gunderson, Weber Shandwick
Project Manager: Stephanie Rock, Weber Shandwick
Strategy Director: Alex Ascensio, Weber Shandwick

This campaign is about:
Breast cancer awareness, education, Awareness Campaign, Film, Animation, Breast cancer awareness