#DoItTogether Campaign to invite families to give a hand with the housework

The protagonist is a loving husband and dad who also does all the housework all by himself. A curious and almost incredible character. Indeed, reality is quite different; in 2017 women still do the majority of the housework.
With this gender-stereotype-switch, Indesit launches its new integrated #DoItTogether campaign to invite families to give a hand with the housework

Voiceover
When I feel blue and I’m on my knees
You are there to get me on my feet
You melt away every hour of each frozen day
Every little thing ’bout you is gold, is gold
When I feel the warmth that you are giving me
I know that that’s right where I want to be
When I think of you

Every little thing ’bout you is gold, is gold
When I think of you my heart breaks wide open
Baby let me love you
Let me love you
Baby let me know you
Know you inside and out
Baby let me know you
Know you inside and out
Always let me love you
Let me love out loud
Let me love you
Baby let me love you
Let me love you out loud
Let me love you

CREDITS:
Advertised brand: Indesit
Advert title: #DoItTogether
Advertising Agency: J. Walter Thompson, Italy, Milan
CEO & Chief Creative Officer: Sergio Rodriguez
Chairman & Chief Creative Officer: Enrico Dorizza
Creative Director: Fabrizio Pozza
Copywriter: Giulia Brugnoli
Art Director: Gabriele Ciregia
Account Director: Giulia Profili
Account Executive: Giorgio Mirani
Strategic Planner: Monica Botticelli
Director: Fran Torres
Producer: Marijana Vukomanovic
Published/Released: 27 April 2017
Description/Release synopsis: INDESIT #DoItTogether