In Real Life – A social experiment that shows what happens when online bullying is taken offline
November 22, 2021
In Real Life is a social experiment by Monica Lewinsky that shows what happens when online bullying is taken offline.
This anti-bullying ad draws attention to how people behave online versus In Real Life. Using real hateful comments posted on the internet, actors re-enacted them on the street. Strangers are then seen to step in.
Credits
Advertiser: Monica Lewinsky / Anti-Bullying
Advertising Agency: BBDO New York
Production Company: BBDO Studios
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