Mercy for Animals: Animals Also Hope for a New Normal

The official WHO’s (World Health Organization) pandemic protocols have been the inspiration of this film from Mercy for Animals.

Our relationship with animals is broken. In factory farms and slaughterhouses, their bodies are turned into products, their individuality and suffering ignored. Our own global crisis makes clear just how interconnected our lives are, just how much looking after ourselves means looking after one another. As we hope for our new normal, animals in factory farms hope for theirs too. Together we can create a new normal for animals.

A voiceover narrating these official safety recommendations contrasts with real images of animals suffering, captured from Mercy’s investigations in factory farms and slaughterhouses.

The idea of the film is to remember that, like humans, these animals also hope for a “new normal”.

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Credits
Advertiser: Mercy for Animals
Advertising Agency: Camisa 10, Rio de Janeiro, Brazil