Nike #GirlsDontDrop, a membership program that rewards girls when they help other girls to play sports

63% of schoolgirls in the U.K. drop out of sports when their friend does. Because of a lack of motivation, transportation, support. Nike #GirlsDontDrop is a membership program that rewards girls when they help other girls to play sports by carpooling together, playing sports together, & more.

Credits
Advertising School: Miami Ad School, Mexico City, Mexico City, Mexico
Art Director: Hanna Choi
Copywriter: Riya Dosani

This campaign is about:
Digital film, Mexico, Sports, Nike, Miami Ad School, Nike #GirlsDontDrop