Parachute Advansed Body Lotion launched the idea of “Rekindling the lost touch”

There’s nothing more beautiful than finding someone to share your life with. Yet when we do, we tend to take that special someone for granted. In this rush, couples can become blind to simple things which can keep the spark alive.

Parachute Advansed Body Lotion launched with the idea of “Rekindling the lost touch”. After all the sense of touch is the most intimate connection between husband and wife. And a simple touch can bring back the spark in a relationship.

See The Magic of Touch In the #BringBackTheTouch video featuring Nimrat Kaur and Parambrata Chatterjee.
The ad campaign has been conceptualized by McCann Erickson, Mumbai.