Renault’s Driving Smiles initiative, this year brand decided to make the festival special for some Delhi University students who couldn’t go home for Diwali. Along with their creative agency, Law & Kenneth Saatchi & Saatchi, they organised a Diwali Surprise party for the hostellers of the Faculty of Management Studies (FMS), one of India’s top 5 Business schools.
Diwali is a time for homecomings, when families and friends come together to celebrate. But spare a thought for those who can’t make it home for Diwali. #DrivingSmiles
On Diwali day, Renault paid a visit to the FMS campus. The otherwise bustling campus was deserted, with just a handful of students still in the hostel. A host went around the campus handing out invitations to a surprise Diwali party. The students were given 10 minutes to get ready, before being ushered into a fleet of waiting Renault KWIDs and driven to a grand party arranged specially for them.
Watch the video
Credits:
Client: Renault India
Creative agency: Law & Kenneth Saatchi & Saatchi
National Creative Director: Charles Victor
Executive Creative Director: Kartik Smetacek
Creative team: Srijith Nambiar, Thomas George, Sandeep Salunkhe
Sr. Vice President: Vivek Duggal
Account management: Shazia Shaikh, Kartik Nikam, Vaishali Upadhyay
Head of films: Vijay Kumar Vigamal
Directed By: Vishal Gupta
Production house: Colonial Films
This Campaign is related to:
Autos, Vehicles, Diwali, Renault, FMS campus, India’s top 5 Business schools, Renault KWID, Best Diwali Campaigns, Advertising, On ground Campaigns, Driving Smiles, Automotive ads, Law & Kenneth Saatchi & Saatchi, creative agency, Delhi University, #Renault #Diwali, Renault #DrivingSmiles, #Diwali2017, Colonial Films