UNICEF – #ENDviolence | More Than A Mark

#ENDviolence – More Than A Mark by BBDO Group Germany GmbH for UNICEF Deutschland

Worldwide, three out of four children experience physical or psychological violence. And yet, in our society, violence in parenting is still often overlooked, tolerated or perceived as inevitable.

#ENDviolence makes visible what is invisible primarily: the effect violence has on the inner soul of children. We are telling the story of three children’s different experiences of violence and show how this violence leaves its marks.

A taboo has become a topic in social media.
We launched the campaign with the support of high-reach influencers. They not only encouraged people to share the film – but they also produced content themselves, taking on the perspectives of the victims and thus urging them to take action against violence.

Credits
Client: UNICEF
Agency: BBDO Group