United Way of New York – I happen to like New York

There have been many heartwarming stories to come out of the COVID-19 crisis in New York, but perhaps none as emotionally resonant as the nightly salute to the front-line workers who literally put their life on the line every day.

Each evening at 7 p.m., New Yorkers gather on streets (at a safe distance, of course) or lean out of their windows, banging saucepans, clapping, cheering and hollering as exhausted healthcare workers make their way home after a shift.

About United Way of New York
United Way of New York City (UWNYC) is a nonprofit organisation dedicated to helping low-income New Yorkers make ends meet and lead self-sufficient lives. Working in the poorest communities we ensure that individuals and families are never one paycheck away from hunger or homelessness, that children can dare to dream and build a future for themselves, and that cross-sector partners can collaborate to provide the resources and infrastructure necessary to support community needs.

Credits
Brand: United Way of New York
Production Company: Arts & Sciences
Director/Creative Director: Matt Lenski
Partner: Matt Aselton
Managing Director: Mal Ward
Managing Director: Marc Marrie
Executive Producer: John Benson
Executive Producer: Tara Averill
Head of Production: Christa Skotland
Producer: Kristin Porter
Editorial: Mackenzie Cutler
Editor: Dave Koza
Editor: Brendan Hogan
Assistant Editor: Zoë Newman
Executive Producer: Gina Pagano
Flame Artist: Jimmy Hayhow
Mixer: Sam Shaffer
Music: Walker
Song: Bobby Short / I Happen to Like New York
Sr. Executive Producer: Sara Matarazzo
Executive Producer: Stephanie Pigott
Executive Producer: Abbey Hendrix
Producer: Danielle Soury
Chief Engineer: Christopher Keyes
Title Design & Animation: Work-Order
Creative Director: Keira Alexandra
Creative Director: Kiffer Keegan
Designer & Animator: Antoine Mauron
Project Manager: Rusty Van Riper
Illustrator: Carolyn Figel

Tags:
Film, United States, Public Interest, NGO, United Way, COVID-19, Coronavirus, Pandemic, Health workers, Digital Film, Advertising, United Way Worldwide