Voces de la Ausencia: Missing Voices

Nine women are killed every day in México, and they didn’t want us to talk about it anymore, so Voces de la Ausencia decided to sing it loudly through Missing Voices campaign. Because every day their National Anthem plays at midnight, so, they replaced it with one sung by nine relatives of victims of femicide in which, every 10 seconds, a voice disappeared.

This new version was played on the journalist Frida Guerrera’s social accounts, also at digital portals, radio, and TV stations showing us what does the absence of 9 women a day in Mexico sounds like.

Credits
Brand: Voces de la Ausencia
Campaign: Missing Voices
Agency: Archer Troy México
VP Creative: Miguel Arciniega, Abraham Quintana
General Creative Director: Carlos Oxté
Creative Direction: Pedro Molina | Alejandro Junco
Art Direction & digital Retouching: Roberto Guzmán I Karla Rodríguez
Copywriter: Giovana Franchini
Producer: Emanuel García I Martín Hernández
Production House: La Tuna
Director: José Miguel Ramírez Coika
PR: Vanessa Cueto
Photography: Adriana Farias.