The way consumers find products has changed dramatically. Today, customers are just as likely to ask ChatGPT for the best wireless headphones as they are to type a search query into Google. By 2027, predictions suggest that AI search will account for a significant portion of online searches.
People are increasingly moving away from traditional search bars and turning to conversational AI interfaces such as ChatGPT, Google Gemini and Claude. Instead of using fragmented search terms, they are asking more detailed and high-intent questions.
A 2025 Capgemini study found that an average of 58% of customers are already using generative AI tools to search for products. This shift has created an urgent need for AI-powered shopping search tools that help brands stay connected with customers wherever product discovery takes place. For retailers, an effective loyalty program can also play an important role in building stronger relationships with these customers.
AI Meets Aisle: The 10 Best Shopping Search Tools for Online Brands
The following are 10 AI-powered shopping solutions that ecommerce companies should know about.
1. Yotpo Discover
Yotpo Discover is an AI visibility platform designed to address the changing reality of ecommerce. Unlike standard dashboards that simply provide a score, Discover analyzes how your products perform across ChatGPT, Gemini and Google AI Overviews. It also shows how competitors are being preferred over your brand and uses specialized agents to help identify opportunities for improvement.
As one of the leading AI-powered shopping search tools, Discover reads your catalog live and analyzes signals such as loyalty, reviews and commerce data. More than 30,000 ecommerce brands use Yotpo, and Discover is part of the wider Yotpo ecosystem focused on AI-driven product discovery.
Discover works across three different areas:
- Onsite Agent: Helps ensure your underlying codebase is easy for AI crawlers to understand.
- Content Agent: Creates factual, review-backed content to address gaps in visibility.
- Activation Agent: Identifies relevant off-site forums and community networks that AI engines use to validate information and helps brands encourage loyal customers to participate in these conversations.
2. Algolia
Algolia is an AI search and retrieval platform trusted by more than 18,000 companies and capable of processing 1.75 trillion search queries annually. It powers 70% of the top luxury brands and is an API-first, MACH-certified search and discovery platform.
Algolia allows brands to create reliable and observable AI agents through its Agent Studio platform. The platform also incorporates real-time product data into Microsoft Copilot, Bing Shopping and Edge, helping brands appear correctly across conversational and agentic shopping experiences.
3. Bloomreach Discovery
Bloomreach Discovery combines search, personalized recommendations and personalization into a single platform for enterprise businesses. Bloomreach serves both mid-market retailers and large corporations, with customized enterprise pricing starting at $50,000 annually.
Bloomreach has recently announced an agent-based “Ask Me Anything” capability powered by Loomi, transforming product search into a single access point for shoppers. It uses a Customer Data Platform (CDP) to provide personalized recommendations across different customer interactions.
4. Constructor
Constructor offers an AI-powered product discovery system designed for large ecommerce businesses. Constructor was ranked first in three scenarios in Gartner’s Critical Capabilities for Search and Product Discovery report. The platform delivers 10,000 customized browsing experiences per second and focuses on maximizing revenue through product discovery.
Constructor recently introduced the AI Product Insights Agent (PIA), a virtual specialist that combines dynamic AI with ecommerce-specific data to answer shoppers’ questions immediately.
When integrated with a retailer’s loyalty program, Constructor can further personalize recommendations and reward customers for engagement. Early adopters such as Lightopia experienced a 52% increase in the rate of adding items to carts among customers who enrolled in PIA.
5. Coveo Conversational Product Discovery
Coveo is a leader in AI-powered relevance for digital experiences. Its Conversational Product Discovery capabilities allow customers to find products through natural language conversations built directly into the search experience.
Among the leading AI-powered shopping search tools, Coveo goes beyond standalone AI chatbots by integrating conversational search directly into the buying experience.
Customers can describe what they are looking for and receive personalized product results based on catalog data. Shoppers can then refine their search through follow-up questions, compare products based on key features and create bundles of related products.
6. Zoovu
Zoovu is an AI-powered product search and discovery platform that helps manufacturers, brands and retailers make better use of their customer and product data. Its generative AI shopping assistant, Zoe, has been deployed by more than 50 international brands, including Microsoft, Staples, Bosch and the Euronics Group.
Microsoft has reported a 25% increase in add-to-cart rates when customers use Zoe. Unlike generic chatbots that operate separately from the shopping experience, Zoe is composable, flexible and integrated throughout the purchase journey.
This includes detailed product pages, search results, category pages and customer portals that support self-service.
7. Fin for Ecommerce
Fin for Ecommerce is a custom-built Customer Agent designed for Shopify merchants. It manages the ecommerce experience from product discovery through payment and post-purchase support, all within a single conversation.
The application connects directly to a Shopify store and synchronizes product catalogs within minutes. It uses live information to help shoppers find products, answer questions, make recommendations and handle refunds, returns and exchanges.
Fin costs $0.99 per transaction and has a 4.5/5 G2 rating based on more than 3,800 reviews.
8. Athos Commerce Intelligent Discovery Platform
Athos Commerce offers an all-in-one AI-powered solution that combines smart search, personalization, merchandising, product feed management and Generative Engine Optimization (GEO).
According to the Athos Commerce Connected Consumer 2026 report, 60% of shoppers currently use AI tools during their shopping journey, while 39% are confident making purchases through AI platforms.
The platform includes a Conversational Assistant that allows shoppers to browse using text and images. Its GEO Assistant helps brands optimize their product data to improve visibility across AI answer engines such as ChatGPT and Google Gemini.
9. Netcore Unbxd
Netcore Unbxd is an AI-powered Product Discovery platform that has been consistently recognized as a market leader by independent analysts.
It has been named a Leader in Gartner’s 2025 Magic Quadrant for Commerce Search and Product Discovery for the second consecutive time and received the top score in Current Offering and In-Session Personalization in the Forrester Wave.
With advanced search, merchandising, personalization and agentic ecommerce capabilities, Netcore Unbxd helps shoppers find what they are looking for faster while supporting better conversion rates and higher order values.
10. commercetools Cora
Commercetools has announced the launch of Cora, an AI shopping assistant focused on voice-based commerce and integrated into retailer websites.
Cora can understand conversational requests such as “I’m looking for a red dress under $150” and turn them into relevant products and search results instead of relying only on keyword matching.
The shopping assistant keeps track of conversations, context and cart status across different channels and devices. It is expected to introduce additional capabilities for agents in the future, including auto-checkout options.
Cora can also be white-labeled, allowing companies to personalize the experience while maintaining their own brand identity.
Why Loyalty Programs Matter for AI-Powered Shopping Search
AI engines increasingly rely on authentic and reliable signals rather than generic information. Social proof, customer reviews and community validation can all play an important role in how AI systems evaluate and recommend products. This is where loyalty programs can become valuable.
A well-organized loyalty program can generate authentic customer signals that AI models may use when evaluating brands. Loyal customers are more likely to leave detailed reviews, create user-generated content and participate in discussions with other members of the community. These interactions can help provide the kind of real-world validation that AI systems look for.
The Activation Agent within Yotpo Discover identifies relevant forums and communities that AI engines monitor for validation. It can also help encourage loyal customers to participate in conversations in the places where these discussions are taking place.
This means a loyalty program can be more than an incentive to retain customers. It can also become a valuable asset for improving AI visibility.
Brands that combine a loyalty program for retailers with an AI visibility platform can create a cycle where engaged customers generate authentic feedback, which can in turn contribute to greater visibility across AI-powered search. This can encourage more customers to discover and participate in the loyalty program.
Conclusion
The shift from traditional search toward AI-powered discovery is no longer just a trend. It is becoming an important part of ecommerce. Companies that invest in AI-powered shopping search tools now will be better positioned for an increasingly AI-first shopping environment.
From Yotpo Discover’s omnichannel AI visibility platform to Algolia’s search infrastructure, Constructor’s revenue-focused product discovery and Zoovu’s conversational shopping capabilities, these 10 tools offer different approaches for businesses looking to improve their presence in AI-powered search.
By combining these tools with effective loyalty programs, brands can also create stronger and more authentic customer signals. As product discovery continues to evolve, the brands that understand both AI visibility and customer engagement will be better prepared for what comes next.
