5 Essential Strategies for Effective Mobile App Marketing

There are so many mobile apps available out there and people are still interested in launching their new mobile apps. Considering just how many apps are available in the apps, it is a question that many people have is that how do mobile app developers get people to download their apps? Well, with the help of mobile app marketing. No matter how good or exceptional your mobile app is, if it does not have a proper marketing strategy then it will have a hard time getting the recognition that it deserves.

If you are interested in developing a mobile app marketing strategy, then you have come to the right place, as we have discussed some important strategies for effective mobile app marketing.

Leveraging Social Media

Social media is one of the most popular tools that is used in all sorts of marketing strategies and should be an integral part of your mobile app marketing strategy. If you want people to know about your app and download your app, then leveraging social media marketing is one of the best ways to deliver your message to your target audience and let them know about your app. With the help of social media, you can build a community of your loyal customers that can not encourage other users to at least give your app a try.

Using Video Marketing

Video marketing for mobile app marketing has become quite popular to gain new customers, especially in the awareness stage. There are various kinds of videos that you can use for mobile app marketing including:

Explainer Videos:
Through explainer videos, you can give an overview or brief introduction of what your app is about, what problems your app can solve, and how it can help users.

How-to videos:
These types of videos focus on your app only and usually involve screen recording of the app to demonstrate how the app works and what the customers can do with the app.

Testimonials:
Testimonials from existing satisfied users and customers can also be used in mobile app marketing. Testimonials usually feature past customers who have had a positive experience with your app and want to talk about how good your app is.

Having a Dedicated Website or Blog About Your App

Having a dedicated website or blog about your mobile app is very important in today’s age to increase awareness about your mobile app and let the world know what features your app offers and what makes it unique. Almost every popular app these days has a dedicated website of its own and the key behind having a website is to address the problems, needs, and potential questions of your prospects.

Xender, a popular file transfer & sharing app that allows cross-platform file sharing has a dedicated website that has helped the app increase its visibility and attract more customers without overwhelming them. You can download Xender now to instantly transfer files between your mobile phone and PC devices.

Addressing Negative Reviews Promptly

Online reviews hold so much importance and value in this digital world and the truth is that you will have to face some negative reviews at any point. Online reviews are an important part of mobile app marketing strategies worldwide and ignoring negative reviews will put a bad impression on new customers and might even dissuade multiple prospects from downloading your app.

To prevent all of this from happening, consider addressing negative reviews promptly. If there are any shortcomings in the app, acknowledge them and commit to improving them. Instead of taking the feedback personally, consider it as constructive criticism and try to improve your app in the next update to make the app better for users.

Running Paid Advertising

Lastly, don’t forget the importance of paid ads to improve your download and make your app more popular. While organic tactics and organic downloads are considered more effective and efficient in the long run, you should definitely have paid ads somewhere in your mind to get your app the exposure that it deserves.

Almost every popular app including the likes SHAREit also runs paid advertising and it is something that you can consider too. (Download SHAREit now for free to enjoy seamless transfer of files and folders between your smartphones.) There are multiple social media platforms where you can run paid ads to promote your app in front of your potential users but consider only those platforms where your target audience is active.