6 Tips for a Successful Commercial Real Estate Marketing Strategy

The digital revolution has affected the real estate industry just as in any other field. While real estate agencies continue to be relevant and in demand, most buyers are now doing the research online before approaching professionals. It’s therefore critical for realtors to establish an active online presence in order to stay ahead in the game.

In this fiercely competitive field, there are plenty of smart ways that can be incorporated into your marketing strategies. In order to stay effective and continue growing, commercial real estate marketing has to constantly look for fresh and innovative ideas. Successful commercial real estate marketing campaigns need to look beyond flashy posters, radio jingles, and newspaper columns.

This article aims to look at a few key points that help expand your digital presence and generate fresh and valuable clients. Let’s look at 6 sure-shot ways to develop a successful marketing campaign.

1. Outline your Objectives
Your commercial real estate marketing plan is vastly dependent on the resources available and the target audience. So, before you set out your marketing goal, identify your key clientele and demographics. A detailed analysis of your previous clients, sale statistics can help determine your average user. Resource allocation plays an important role in shaping your marketing master plan. What is available and how to distribute them for various marketing activities should be defined right at the start. This is also the right time to research your competition. It will help work out strategies that will help you stand out in comparison.

With all this research done, you can easily define your marketing objectives. Your business goals have to be well-defined and measurable targets. They should include a brand creation plan, the core message you wish to convey, and how. Once you have a detailed overview of your goal, target audience, budget, marketing materials, and channels, it’s time to put things into action.

2. Develop and Execute Digital Marketing Plan
Digital marketing is an extensive landscape that requires a well-planned approach. The possibilities are limitless, from personal websites to blog content and social media marketing, there is a multitude of ways to put your brand and business online. The success formula is to find the most effective medium to reach your target audience without overextending your time and budget.

Website – A custom-made website should act as a one-stop-shop for customers to access the required information. Build a user-friendly, informative, and visually attractive webpage to hold your customer’s interest and convert viewers to reliable buyers.
Social Media – Over the last couple of years, social media has become a globally accepted marketing tool with unlimited potential. This fact holds true for commercial real estate marketing as well. Social media outlets are a great space to interact directly with existing as well as fresh buyers. It’s also a channel where you can establish your expertise as a realtor and stay visible.
Video Marketing – Video contents are an indispensable component of digital marketing campaigns. Drone video, property walkthroughs, virtual tours, etc., are effectively improving inquiries and sales by enabling people to visualize their future purchases.
Search Engine Optimization – Optimizing the descriptions, tags, and titles of your online content irrespective of the hosted channel are vital to creating a strong online presence. Make use of options like the Google Analytics Tools and Keyword Planners to get ahead of the competition and rank high on search lists.

3. Strategy for Traditional Marketing
While online marketing is constantly opening up new and unexplored possibilities every day, traditional offline approaches are still viable and effective means of generating leads and clients.
Here are a few time-tested marketing approaches that can be integrated into your overall strategy along with online marketing.

Print Media – Active presence in leading newspapers and niche magazines are always beneficial to growing brand awareness and identity.
Networking Event – Attending broker and property events helps connect one-on-one with potential clients. It also lets the customer put a face to your agency and makes you more approachable.
Billboards and Display Signs – Attractive banners and graphics are attention-grabbing and leave a visual memory of your listings and services in customers’ minds.

4. Engage with Customer
You might have the best marketing plan on paper, but if your buyers or clients do not connect with the content you put out, it’s all for naught. Engaging and interacting with customers during all stages of your marketing campaign is necessary.

Collect feedback in the form of straightforward reviews, testimonials, informal polls, and surveys to help develop marketing content that interests and resonates with your customers.
Prompt response to online comments and queries makes you feel reliable and professional.
Do not ignore past clients. Inviting them to be part of your social media community and posting their experiences encourages similar-minded customers to trust your brand and service.

5. Track your Performance
Measuring the success of your implemented strategy is key to improving and achieving the ultimate goal. Data on what worked and what didn’t is necessary for planning future campaigns. Since you had established key targets at the beginning, the success of those targets need to be measured against a set of KPIs or Key Performance Indicators. Google Analytics helps you get the statistics related to how viewers interact with your content, number of website visits, downloads, etc. These insightful numbers help you determine how successful your strategy was and what needs to be revised.

6. Adapt the lessons
The performance analysis of your previously executed strategy can tell you a lot more about your target audience and their requirements. The data from these analyses can be used to improve your existing marketing efforts. With time, you can build the most effective and successful strategy that benefits your business.

There are unlimited ways to market your commercial real estate service. Put in the time and effort to identify the strategies that make sense to your brand and are relevant to your target audience. Start off with an overview of a long-term strategy, which can be tweaked and modified along the way as you learn and grow.