Publicis Communications Mexico launches America’s first innovation hub: Publicis Drugstore
Alejandro Cardoso, Publicis Communications President & CEO, announces Publicis Drugstore, the group’s worldwide innovation hub and the first launched in America, positioning Publicis Communications as a leader in the entire region on issues of innovation.
For this company, Alejandro Cardoso chose José Jorge Molina, who has extensive experience in scaling technological start-ups globally, both as investor and founder of companies and in addition to an important track record in disruptive innovation. José Jorge Molina collaborated with Shell in the UK in Mergers & Acquisitions.
He graduated at Tecnológico de Monterrey with postgraduate degrees in Nottingham, Cambridge and Stanford, he is Ambassador of Singularity University in Mexico, a fellow of the Atlantic Council and member of the board of several start-ups.
Drugstore located in London, Hamburg, Johannesburg, Zurich, Mumbai, Sydney and Shanghai, aims to be the bridge between new technologies and innovation opportunities for the group’s customers.
“It is important to highlight that it is a great challenge for us to have the first innovation hub in America. This company combined the capabilities of all Publicis Groupe agencies with a proven methodology and strategic alliances with the startup ecosystem in Latin America” commented Alejandro Cardoso, CEO of Publicis Communications “We are convinced that Drugstore has the potential to be a tool catalyst that maximizes the potential of our talent, our ideas and our creative offering.”
Publicis Drugstore will work transversally with all the agencies of the group, focusing on three pillars: Challenging traditional forms of strategic thinking, facilitating the vision of what is possible today and solving future challenges. The wide range of services offered by this hub of innovation born in London in 2014 are:
Innovation Workshops, workshops focused on providing proven methodologies to drive innovation within the company.
Strategic Workshops, programs – make to measure – to connect executives of companies with the start-up that can add value to their operation.
Innovation Day, conferences cured with exhibitors who have created disruptive solutions in specific industries. These events are used to share success stories that help the company identify new trends or invite its suppliers and customers to give them additional value.
Hackathons, competitions of several days where a challenge is posed and innovators are invited to create prototypes – in very short times, as specific solutions.
Corporate Incubation, structured innovation programs with duration from 4 to 6 months where they meet the best start-ups that can generate a solution focused on a specific challenge for the customer
“Drugstore will allow us to offer added value in our proposals to all our Clients, especially those interested in the Innovation process that allow them to efficiently process internal processes, product improvements or their own business model” said Jose Molina.