BANG BANG – India’s International Production Company gears up for 2020

Launched in 2006, by Roopak Saluja, BANG BANG disrupted the Indian commercials production industry by introducing international directorial talent to the market. Additionally, BANG BANG was also the first to introduce standard global processes like detailed transparent costing, etc.

BANG BANG - India’s International Production Company

With an initial focus on visual storytelling, BANG BANG cornered the beauty and automotive advertising market by significantly raising the bar for production values in Indian advertising. Subsequently, it expanded its repertoire by serving as a home for iconic Indian directors like Dibakar Banerjee.

Over the years, BANG BANG has produced iconic spots for brands like IKEA, Google, Pepsi, L’Oréal, Sony, Unilever, Indigo, Netflix and dozens of others with Ogilvy, JWT, Lowe Lintas, Dentsu Taproot, Wieden + Kennedy, BBH and many other agency partners.

BANG BANG launched its new avatar earlier this year, working with Dentsu India on a mammoth production to deliver IKEA’s iconic India launch campaign, being rolled out across media over the coming months.

To announce its #Production2020 mission and evolution, BANG BANG released this high-octane video last week across social media channels.

Speaking on the evolution, Roopak Saluja, Founder & Managing Director, BANG BANG (and Group CEO of The 120 Media Collective) said, “It’s hard to overstate the extent of flux our industry has seen in recent years. But wait, there’s more coming. The world needs a recalibrated production model to cater to the needs of 2020. We at BANG BANG have been ramping up to this reality for years and are delivering it here and now in 2018, with commercials at the core but augmented capabilities, backed by a vast body of work, across content, photography, digital, interactive, gaming and more. The one constant is storytelling but there are now a thousand ways to get there.”

About Bang Bang:

BANG BANG – India’s International Production Company, is the leading provider of production services across the South Asia region and undeniably, the best-known Indian production brands amongst the global creative and production community. BANG BANG changed the face of the commercials production business in India in early 2006 by bringing in diverse high-end global talent to work in India followed by a heightened level of professionalism in line with global standards. That professionalism and relentless focus on quality keeps BANG BANG firmly on top as the leading service provider in the region.

About The 120 Media Collective:

The 120 Media Collective is one of India’s most impactful digitally oriented companies, helping brands connect with their audiences through compelling content, customised distribution and incisive amplification. The company creates, produces, distributes, monetizes, creates engagement around and promotes multi-platform content for audiences and brands globally. Declared ‘Content Marketing Agency of the Year’ at Content Marketing Summit Asia, the diversified content and communications group comprises subsidiary brands, Jack in the Box Worldwide, one of South Asia’s leading agency brands in the digital space; Bang Bang Films- India’s International Production Company; Sniper, which redefines commercials and content production for the digital age and Sooperfly, which creates and produces digital video properties for brands. With a high level of credibility and quality relationships with brands, The 120 Media Collective is pushing the boundaries and blurring the lines


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