BMW’s 50 years anniversary celebration film ‘Huddle Speech’ | WE ARE M

This year marks the 50th anniversary of BMW’s M Division on May 24. To kick off the celebrations, On BMW 50 years anniversary, new film “Huddle Speech”, that uses the phrase “WE ARE M”, which is an emotional statement about the brand’s past and future was released

“WE ARE M – On our 50th anniversary, we’re celebrating five decades of fascinating history with a great community. We dedicate this jubilee not only to our numerous successes but to our enthusiastic fans, drivers and all M enthusiasts. A new era is beginning, an era of emotion, electrification and powerful technologies. Our interpretation of performance, electrification and expressive lifestyle will shape BMW M in the future. In addition to numerous product launches and events, we have a few surprises in store throughout the year. The 50th anniversary kicks off with the “Huddle Speech”. WE ARE M.”

Credits
Client: BMW
Stefan Ponikva: Vice President Brand Experience BMW Group
Alexander Kotouc: Head of Experiential Marketing bei BMW Group
Iris Kaiser: BMW Group Events und int. Messen
Katharina Stocker: Global Brand Manager – Key Opinion Leader Relations & Brand Co-operations
Daniel Lex: Technical Director
M.Eng: Event technology and management

Agency: The Department
Hamish Jenkinson: CEO
Emma Scott: Head of Production
Kirsty Stillwell: Project Lead.
Jack Philips: Head of Creative
Martin Ocheng: Content Lead
Desmond Lambert: Composer
Paul Cook lighting: Designer

Tag: BMW Motorsport, BMW 50 years anniversary