A team of top celebrities including Gordon Ramsay, Rob Brydon, Sir Ian McKellen and Thandie Newton make appearances in British Airways’ entertaining new pre-flight safety video, which launches in September.
The new film features some of Britain’s best-loved personalities and has been designed to help customers absorb important safety messages while boosting fund-raising for ‘Flying Start’, the global charity partnership between British Airways and Comic Relief.
Alex Cruz, British Airways’ chairman and CEO, said: “It’s extremely important to us that customers engage with our safety video, and involving some of the nation’s most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish – and remember.
“We’ve worked with Comic Relief since 2010 and our customers have already helped us generate £16.5 million for great causes. We hope the new video will enable us to exceed our goal of raising £20 million by 2020.”
Ten celebrities are seen auditioning in humorous sketches in front of comedian Asim Chaudhry, as his People Just Do Nothing character Chabuddy G, for a coveted part in the safety video, while simultaneously demonstrating the safety features and procedures on the aircraft.
In a characteristic section at the end of the video, Rowan Atkinson comically fumbles around his seat for loose change to place in a Flying Start envelope, which are available to customers on flights to enable them to make donations to Comic Relief.
Watch the director’s cut* from the new safety video.
* The ‘director’s cut’ version of the safety video is a slightly shortened version of the real BA inflight video.
The celebrities that feature in the video are: Gordon Ramsay
Sir Ian McKellen
Chabuddy G (Asim Chaudhry)
About Flying Start
Since British Airways’ partnership with Comic Relief began in 2010 it has raised £16.5 million to help children around the world living incredibly tough lives. The airline aims to raise £20 million by 2020. For further information visit: http://www.ba-flyingstart.com/
More information about British Airways and responsible flying: gb/information/about-ba/responsible-flying
About Comic Relief
Comic Relief is a UK charity which aims to create a just world, free from poverty – where everyone is safe, healthy, educated and empowered. Since 1985, Comic Relief has raised over £1 billion. That money has helped and is helping, people living incredibly tough lives, both at home in the UK and across the world.
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