Mumbai, June 6, 2016: DigitasLBi has been appointed as Digital Creative AoR for Tata Group’s newly launched E-commerce venture, Tata CLiQ which will offer consumers a ‘Phygital’ shopping experience across categories.
The agency will be responsible for the launch and subsequent ongoing digital creative campaigns.
Prathyusha Agarwal, Head – Marketing, Tata CLiQ commented, “In a category cluttered with product forward, sales, discount advertising or high end fashion and lifestyle imagery that is indistinguishable from one brand to the other, we chose to tell a quirky tale using camels and associating them with the guarantee of finding authentic and genuine products at TataCLiQ.com With a quirky idea like C.A.M.E.L and our authenticity promise of #SureThing, it was critical that we choose the right partner to help us develop this potentially viral thought in the best way possible. After an extensive pitch process, it was DigitasLBi’s understanding of the space that stood out the most and we are happy to partner them as we embark on an exciting journey with this brand.”
Prithviraj Banerjee, Head of Agency – India, DigitasLBi, commented, “We are very excited with this appointment and believe that together, we can create a world of “firsts” in the e- commerce space. Our global commerce practice gives us a breadth of insights, tools and learnings ranging from our worldwide Connected Commerce study to our Responsive Retail framework. We will leverage these tools extensively to aid our creative process and bring alive the unique phygital experience that Tata CLiQ will offer customers”.
About Tata CLiQ –
Tata CLiQ offers a wide range of authentic and exclusive brands across apparel, footwear and electronics with a plan to add many more categories and brands in the near future. Through Tata CLiQ’s seamless Phygital offering shoppers will be able to merge the best of online and instore shopping experiences , shoppers will be able to order, collect, return and exchange products from anywhere, any time – either online or at brand partners’ stores.
Log on: tatacliq
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