A Guide to Amazon Consultancy Types

Amazon is a vast eCommerce, cloud infrastructure and logistics company that has become one of the dominating – dare we say monopolizing – economic forces on the planet. Although Amazon is by far the largest beneficiary of its own success, smaller businesses can also reap the rewards. Here are some of the kinds of consultants that help small businesses that use Amazon as a selling, logistics or cloud computing platform.

Marketing Consultant

Good marketing strategies are essential for Amazon. Sellers need to be able to conduct good market research, market segmentation, content creation, PPC campaigns, and a whole lot more before they can expect to reach the top of the pack. Amazon marketing consultants, like nuancedmedia.com, can offer sound advice on the best practices surrounding a whole host of issues. They often specialize in using modern SEO strategies to maximize the targeted reach of selling pages. Because all Amazon sellers use the same platform, clever marketing strategies must be employed to stand out and, ultimately, sell products. Marketing consultants specialize in helping companies to find and target lucrative consumer groups.

Seller Consultant

Seller consultants provide all-round strategic advice to companies selling using the Amazon platform. The world of Amazon eCommerce can be a rather dog-eat-dog one, and new sellers often find it to be a difficult place to set up. Seller consultants help businesses overcome the hurdles that most independent vendors usually must leap. These consultants will guide their clients through everything from the writing of product descriptions to the setting of prices. They will instruct their clients on the use of big data and market research strategies. They will provide marketing advice and customer experience insights.

AWS Consultant

Amazon Web Services is a division of Amazon dedicated to the delivery of cloud services to businesses around the world. When used correctly, it can make the provision of computing power, business communications, and file sharing within organizations extremely efficient. Switching from a conventional server and hardware-based system to an AWS-powered cloud-based system can be complex, which is why AWS consultants tend to charge a pretty penny.

Amazon Web Services is becoming one of the most popular cloud provision platforms in the world. In 2021, it was worth over 62 billion dollars. Learning how to master AWS is immensely important for modern webmasters and service providers.

FBA Consultant

There are two main ways that eCommerce sellers can make use of Amazon as a platform. They can act as completely independent vendors – packing and shipping their own orders in any way that they deem necessary. Alternatively, they can make use of the Fulfillment By Amazon program. This involves shipping a bulk quantity of products to an Amazon fulfillment center. Amazon will then process, pick, pack, and deliver orders when your customers make them. This takes a great deal of logistical stress away from the vendor, but it also entails some rather complex financial changes. An FBA consultant can help companies to make the switch from self-reliant to Amazon-reliant efficiently.