How packaging design can inspire sales of your products?
The paradox of the book cover — It is said that one must not judge a book by its cover, but the cautionary phrase does not inhibit the power book covers hold over a consumer mind. In this article, we will discuss the power of packaging design and how it plays a critical role in inspiring sales.
Let’s suppose that you enter a book store and head towards the fantasy section on a whim. Let’s also assume that you’ve decided to be adventurous, and will pick a writer that you do not know of beforehand. Now that you’ve taken your previously gained literary experience out of the equation, you are left at the mercy of your instincts. Here’s where the power of book covers comes into place. When you’re shuffling through a stack of books you know nothing about, you’re bound to pick one with a cover that looks interesting to you. Now, apply the lesson learned in this fictional experience to the almost inexhaustible list of products in the market. Apply this anecdotal knowledge to the vastness of the retail world composed of department stores, mass merchandisers, department stores, factory outlets, supermarkets, and e-commerce portals. When you allow yourself to travel this train-of-thought, you’ll bump into the idea of package design. In a world flooded with choices, brands undertake every measure possible to establish unique identities for their products. In the same world, package design is one of the manifestations of a brand’s identity. It is the integration of complex design elements with parts of a basic framework. In clearer words, a brand can say a lot about its message to its customers by tweaking basic design elements like structure, form, typography, aesthetics, colors, and more. A professional packaging design agency plays an important role in streamlining the design elements and brand messaging. The agency enables seamless communication between the consumer and the brand via beautiful combination of various elements on product packaging.
Diversity in packaging design — You can run into two different packaging designs for the same product depending on the region you buy it in. There’s a reason for that.
We live in a world where no two cultures are the same. The hopes and dreams of a typical teenager living in China are completely dissimilar to the aspirations of a typical adolescent living in Syria. We’re divided into 7 continents, which are further divided into countries, which are further divided into states, which are further divided into cities and villages. Moreover, the markets for different products are also different. Thereby, brands need to worry about multiple considerations while developing a product’s packaging design.
For instance, the packaging design for toys is often composed of bright colors and punchy details. However, the packaging for a Scottish whiskey will have distinct design cues pertaining to its geographical heritage. Furthermore, bottles of alcohol beverages innovate more with packaging shapes than with colors. Based on the region a product is being marketed in, the typography on its packaging design can reflect certain design cues adopted after examination of demographics and other research data. Simply put, product packaging doesn’t depend only on the brand’s identity, it can also vary with other variables. After all, it makes sense to tweak packaging design for a product depending on the geographical placement, cultural dispositions, and the desires of its target audience.
Effective Packaging Design is directly proportional to good business — 76% of consumer decisions are made in-store, and product packaging acts as the first point of contact in consumer-product interactions. The math makes sense, doesn’t it?
If done right, packaging design can drive a product’s sales figures through the roof. There are multiple reasons for this outcome. For starters, with the packaging design being a manifestation of a brand’s identity, it becomes part of the complete product experience. Starbuck’s marketing model is enough proof that selling an experience works better than selling just a product. Sturdy packaging ensures that the product does not face an untimely death while it is being shipped to retail outlets. Furthermore, packaging design also enhances a product’s recall value, in turn creating recurring customers.
Why hire a packaging design agency?
The most obvious reason to hire an agency to take care of your product’s packaging design needs is to have access to the agency’s researchers. The packaging design created by a competent agency will not only weigh in on the skillsets of professional packaging designers but will also provide you a logical basis as to why their design will boost your business. Hiring a professional design agency also comes with a fair dose of credibility that other outsourcing avenues might lack. At the end of the day, effective packaging design will pay for itself. Therefore, hiring a trustworthy design agency to do the heavy lifting makes total sense!
Author: Megha Malik, co-founder, DesignerPeople
Tags:
DesignerPeople, Packaging Design, Product packaging, Branding, Packaging designers, Print advertising, Packaging design agency, Sales Marketing, Brand Marketing, Sales Strategy, Marketing Strategy, Creative Packaging, Latest Marketing News, Advertising Agency News, Brand News
