2 Key areas of your small business you need to outsource if you’re going to take it to the next level
As a result of the current crisis more people than ever before are either working from home or starting their own small businesses. For those who have had a company for a while, that means a whole new range of competitors looking for their share of the marketplace. To stay ahead of this new, hungry competition, more established companies will have to ‘up’ their game to survive.
As a small business owner, you will always have one eye on overheads and expenses. This will mean that many tasks, usually IT-based, will have been done in-house to save on costs. While doing things this way can be cheaper, it can make everything you do look a little rough around the edges, especially to those seeing your business for the first time.
To stand out from all of your new competitors, those rough edges must be dealt with so that potential customers have the best possible impression of your business and will not be tempted to go elsewhere. With that in mind, here are two key areas you may need to outsource to take your business to the next level.
1. Web Design
While it is true that you can put together your website in an afternoon using WordPress, you probably should not. Unless you happen to have experience in web design, your efforts are always going to look amateurish.
Allowing a professional web design team to get involved can help on many levels. They will be more experienced with UX design so that your website visitors have the best experience possible and not click away because they cannot find what they want.
They can help with the SEO of your site so that customers can find it more easily in Google searches, which cuts down on any advertising for which you happen to be paying out. To find a web design agency in your area, you can search on Google. So, if you lived in Dallas, you would search for ‘web design Dallas,’ or if you lived in Birmingham, you would search for ‘web design Birmingham UK’.
2. IT Support
Regardless of what industry you are in, your business will now rely on data more than it ever did before. If for instance, your accounting or customer database was destroyed, stolen or ‘ransomed’ as part of a cyberattack, your business would grind to a halt.
The likelihood of that happening increases on an almost daily basis due to the more significant number of people working remotely and the unprecedented amount of data they need to access. If your business is going to prevent or survive such an attack, then outsourcing your IT support would seem like an essential step.
Not only will this allow greater protection for your data, but it can also be backed up and recovered in the event of the worst happening. It can also have the additional benefits of moving your data to cloud storage, meaning you no longer have to rely on expensive on-site servers.
