Law & Kenneth Saatchi & Saatchi has been appointed as the creative agency on record for Sterling Holidays Resorts Limited, a leading experiential holiday company in India.
The account which was won following a multi-agency pitch / discussions, will be handled by the agency’s Mumbai office. The agency will be responsible for the integrated communications mandate of the brand.
With experience spanning over 30 years and expertise that successfully manages over 30 resorts across India, Sterling Holidays now plans to redefine the holiday and leisure hospitality space.
Commenting on the win, Anil S Nair – CEO and Managing Partner, Law & Kenneth Saatchi & Saatchi India says, “Sterling Holidays is a leading holiday company in India with diverse vacation options for the avid traveller. They are at a stage where they are infusing a fresh perspective to holiday experiences in the country. We are very excited to partner them to chart out the next chapter of exciting holiday experiences for the Indian customer.”
Peshwa Acharya – Chief Marketing Officer, Sterling Holiday Resorts Limited adds, “We are in the business of creating Experiential Holidays for our guests. Consumers today want holiday experiences that go beyond great rooms, outstanding locations and wonderful food, and that is what we would provide. In line with this, we found L&K Saatchi & Saatchi’s strategy and approach in sync with our brand ethos and believe that their innovative ideas will enable us in creating impactful brand communication. We are excited to have L&K Saatchi & Saatchi as our creative partner.”
About Sterling Holiday Resorts Limited:
Sterling Holiday Resorts Limited is a leading leisure hospitality company in India. Sterling was incorporated in 1986 with the vision of delivering Great Holiday experiences to Indian Families. To achieve this vision, the company pioneered Vacation Ownership in India and set about building a network of leisure resorts at some of the best holiday destinations in India. Currently, Sterling has 29 resorts located in Agra, Anaikatti, Corbett, Daman, Darjeeling, Dindi, Dharamshala, Gangtok, Goa, Kanha, Karwar, Kodaikanal, Kufri, Lonavala, Manali, Munnar, Mussoorie, Nainital, Ooty, Puri, Sariska, Shirdi, Thekkady, Wayanad, Yelagiri and Yercaud. The company also has 16 additional sites where it plans to add new resorts in the coming years.
Sterling Holiday Resorts Limited is now a 100% independently managed subsidiary of Thomas Cook (India) Limited (TCIL), India’s leading integrated travel and travel related financial services company. TCIL is a part of Fairfax Financial Holdings Limited, a $38.2 billion global investment and insurance holding company, headquartered in Toronto, Canada. Fairfax’s portfolio of companies includes several well-known global companies in the insurance, re-insurance and restaurant chains sectors. In India, Fairfax has a majority holding in TCIL, and has also co-promoted ICICI Lombard. In 2012, through its Indian investment business, Fairbridge, Fairfax stepped up its pace of acquisitions commencing with TCIL, and subsequently Ikya Human Capital Solutions (now Quess) and in 2014, Sterling Holidays Resorts Limited. Most recently Sterling Holidays acquired ‘Nature Trails Resorts Private Limited’ – an adventure holiday company that operates resorts at four unique destinations in Maharashtra.
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