How to create subliminal messages in ads
Subliminal messages in Ads
As David Ogilvy, the “Father of Advertising,” once said, “A good advertisement is one which sells the product without drawing attention to itself.”
How customers perceive your product or service not only affects business or sales but how potential customers think of them too. As a small business, stay on top of unique or interesting ways to keep customers engaged.
Consider influential companies like Always or TacoBell, who use emotion or humor in their ads. Chances are you’ve seen these advertisements and without knowing, they shifted your perception of what that brand means. Subliminal ads come in many mediums. They tap into your subconscious mind. From hidden meanings in a logo or an ad with Easter Egg, subliminal messages are clever and impactful.
Subliminal messages create meaningful brand impressions. Brand impressions count, even if they aren’t consciously processed. While subliminal messages may not work in every scenario, consider practical ways to surprise and delight your customers.
For more on subliminal ad messages, the infographic by Valpak breaks it down further. It provides famous examples and simple tips for how your small business can surprise and delight its customers. Aim to keep your customers engaged and wondering what your business is going to do next with these examples.
