Top 4 emerging platforms that are changing the social media landscape in India
A decade earlier, people could not socialize and connect much due to the limited options and occasions for having a get-together. However, in the present times, people have much information, ranging from news to promotional videos. It is available at their fingertips, which makes them actively engage with each other, all thanks to the availability and accessibility of social media and the internet.
The users don’t just share information but are also well-informed about each other’s activities, life updates, and whereabouts, thanks to social media’s reach. Amid the ever-increasing competition, social media platforms are revamping their strategies and features to meet the users’ growing needs.
They work intending to connect individuals and cater to their needs & interests in various fields like acting, dancing, influencing, matchmaking, interacting, presenting, cooking & so on. Amidst the increasing inclination towards social platforms, India’s social media landscape is undergoing rapid transformation with the changing times.
Have a glimpse at the top emerging social media platforms in India that are revamping the social media space-
1. ChekMarc:
ChekMarc is a first-of-its-kind globally social community that positively connects people one on one to help each other accomplish something. Connections are private and safer, without the worry of negative comments or responses. Anyone, anywhere in the world (over the age of 18) who is looking for guidance or would like to help others can use ChekMarc. It is accessible in over 35 languages ranging from English to Italian, French, German, Japanese and Korean.
The platform has recently launched in India and works at a global level. In the initial stage, the platform will be functional in three languages, including Hindi, Urdu, and Bengali. It will be accessible to Indian members via both the website and application version and available on both the iOS and Android operating systems.
2. NOFILTR:
NOFILTR is a social media label that primarily incubates young talent by giving them creative and resourceful direction. They establish collaborations between influencers and brands and desire to create a network that facilitates personal expression and intriguing content.
NOFILTR connects the brand to the influencer and the influencer to the world at large by offering a wide array of services ranging from personal branding, content creation and curation, influencer marketing, brand collaborations, and campaign design with campaign execution and analysis. With a resource pool of 50 influencers on board exclusively working with NOFILTR Group, some of the famous artists they have groomed are Mrunu, Ashi Khanna, ManavChhabra, AwezDarbar, Nagma, etc.
3. Bolo Indya:
Bolo Indya is a short-form infotainment video network with the unique potential to help its creators monetize their content through the Bolo Indya network that opens infinite revenue opportunities for them. The platform experienced a steady 8x growth within 18 months of its launch, along with a retention rate of 80 percent for creators due to this unique bid. The platform now has more than 65 lakhs monthly android and iOS users, aged 18-30 and rising in more than 14 languages at a rate of 4x. The platform frequently collaborates with over 75 brands during the festive season with a mission to empower them and increase their brand value. The partnership usually happens in Hindi, Tamil, Telugu, and English languages, with its strong influencers.
4. Do Your Thng:
This is one of the leading content creation apps in India. It facilitates collaboration between brands and creators and provides them a platform to interact, promote their products and create aesthetic posts. The brand aims to drive the creators to pursue their passion that is creating and posting content. The platform’s unique bit is that all kinds of users can post their original content on the app. Be it amateurs, a common social media user, or an influencer; everyone has the opportunity to join the community and start creating content.
The brand gives the creator the flexibility to choose from various campaigns, and they will be doing what they love, creating their original yet artsy content. Eventually, they are rewarded via cash or kind once their content gets approved if adhering to the guidelines. Offering such creative and communicative activities at zero cost, this is one of the go-to apps for indulging in fruitful leisure time.
