WATConsult bags digital mandate for Croma
WATConsult has won the digital media duties for Tata Group’s Infinity Retail owned – Croma, an Indian retail chain for consumer electronics and durables. Infiniti Retail, a subsidiary of the Tata Group, runs Cromā stores in India. As the agency on record, WATConsult will be managing the brand’s digital presence across verticals.
With a total of 138 stores in 37 cities in India and a strong online presence, Croma, is one of its kind, a multi-brand retail chain store that offers seamless ‘omnichannel’ shopping experience. With a world-class ambiance, Croma allows the consumer to leverage both, the online and the offline worlds. Since its launch in 2006, the brand has expanded in various product portfolios from Electronic equipment, kitchen appliances to various gaming products. The store that housed all the digital and technology-driven utility products, has grown leaps and bounds since then.
Speaking on the win, Rajiv Dingra, Founder & CEO, WATConsult says, “We are very excited to have Croma, one of the leading retail chains in India, in our client roster. Interestingly, the brand has been extremely active on digital media and has registered a huge following across India. With their emphasis on strengthening their advertising and marketing strategies furthermore, it is a great opportunity for us to help them carve their digital journey in a much more innovative and integrated way.”
On appointing WATConsult for the social mandate, Ritesh Ghosal, CMO, Croma says, “Croma is in a phase of increasing its footprints to newer geographies across India. We were looking for a partner who will share the core values of the brand Croma while delivering digital engagements in the existing as well as newer markets. With the digital-first approach, the brand promise will be delivered keeping every digital touchpoint in mind. We are banking upon the agile and innovative approach that WATConsult brings onto the table & looking forward to working with the energetic team.”
About Croma
Launched in 2006, It was the first one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Over a decade since its inception, Croma has almost become synonyms for all electronics needs, with its tech-savvy staff, product range, online presence and the will to help customers.
Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Croma offers its customers a world-class ambiance to shop both in-store and online at www.croma.com and also allows for a seamless ‘Omni-channel’ shopping experience that lets a customer enjoy the best of both the online & the offline worlds. With over 9000 products across 300 brands with 138 stores across 37 major cities of India, Croma ensures that for each customer, a Brighter Tomorrow begins Today! From the newlywed couple setting up their house to the son reducing his mother’s burden with a washing machine; from the daughter gifting her parents a new LED TV to the newly promoted manager buying an inverter air-conditioner to make the summer bearable, Croma ensures that customers always get ‘More for their money’!
With this intent to delight customers all along, Croma launched its label products in 2008. Brand Croma stands for – Life, More Beautiful; the promise is based not just on the beauty in the way they look but also the value they offer to a customer’s life. The range is a perfect fit, for those who desire a completely feature-packed and quality product.
Croma is a brand of Infiniti Retail Ltd., which is a wholly-owned subsidiary of Tata Sons, the holding company of the Tata Group.
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