5 all-time favourite Experiential Marketing Examples

Here are some Experiential Marketing Examples that are all about direct engagement with consumers and creatively interacting with them in a memorable way.

Rexona – Invisible Walkway

Rexona created the ultimate stunt to prove the power of the invisible! See how it was constructed and pedestrians’ hilarious reactions.
 

 

IKEA Big Sleepover

The Only Way Is Essex star Sam Faiers joined 100 people to spend the night at IKEA as part of the Big Sleepover event in Lakeside. The reality star read guests a bedtime story as part of the evening’s entertainment designed to help educate people on getting a great night’s sleep.
 

 

WestJet Christmas Miracle: Real-time Giving

Travelers at their departure airport told a real-time Santa Claus what they wanted for Christmas. They were greeted at their destination with their hearts’ desires by WestJet
 

 

Anheuser-Busch – Budweiser Beer Garage

Virtual reality has been called the future of travel, and Anheuser-Busch tapped into the technology’s ability to transport users, setting up an “Immersive Reality” experience at their Budweiser Beer Garage. SXSW visitors could strap on a headset and virtually visit the brand’s St. Louis brewery; then, while seeing the sights of beer being made in 360 VR, they could smell hops, feel breezes and heat, and finally taste the finished product at the end of the tour. The Beer Garage also served up draft beers and showed off all of the brand’s technology to “enhance” beer drinking.
 

Medpeople – The soap ad

In this challenging time, the pressure on healthcare is higher than ever before. Therefore, we all must do what we can to reduce the risk of being infected, thereby reducing the stress on healthcare. Good hand hygiene is essential because it reduces the risk of being infected by Corona. But despite that, studies show that 97% wash their hands incorrectly. Medpeople wanted to change that. So, they created an ad that shows step by step how to wash your hands properly, and the ad is also printed on soap paper so you can wash with it. Just add some water to it. So, wash your hands and stay safe!
 

Tags: Virtual Reality, Budweiser, Beer Garage, digital innovations, digital experiences, Experiential Marketing Campaigns, Creative advertising campaigns, Healthcare Campaign, Technology, Creative Advertising, Creative Marketing, Experiential Marketing Examples