Aura Incense Barricade | A minimal yet powerful solution to Sri-Lanka’s Elephant problem

The human-elephant conflict in Sri-Lanka is an alarming affair. Every year, it claims the lives of around 70 humans and 300 elephants. Understandably so, affected villagers resort to extreme methods to fend elephants away. However, a new discovery by Aura has come to the rescue of both, elephants as well as humans. On the outside, the Aura Incense Barricade looks like any other incense stick. However, it contains natural elements that keep elephants away. Upon experimentation, it has also yielded 100% satisfactory results within a 20m radius. Moreover, incense sticks are already a part of the religious rituals of villagers. Thus, the Aura Incense Barricade acts as the perfect solution to the ongoing problem. The widespread media coverage on its efficacy affirms the same. Moreover, this unique product has also amassed 1.1 million+ social media impressions.

Credits
Campaign: Aura Incense Barricade
Advertiser: Dlas International

Creative Agency: TBWA\Sri Lanka
Creative Group Head: Shyan Gershon
Chief Creative Officer: Nathasoruban Sivapatham
Former Chief Creative Officer: Sudhash Pinnapola TBWA\Sri Lanka
Managing Director: Renuka Marshall
Art Director: Shyan Gershon
Designer: Shyan Gershon
Senior Art Director: Buddhika Rathnayake
Copywriter: Chaminda Molligoda
Creative Director: Sachithra Gunarathna
Former Client Service Manager: Gayan Perera
Former Client Service Manager: Shermeel Gunaratne
Client Servicing Manager: Gordon White
AV Manager: Mohamed Ikram
Studio Manager: Saminda Rupasinghe
Senior Graphic Designer: Mayura Sesath
Head of Content: Lishanthi De Silva
Head of Strategy: Shalini Rupasinghe

PR
Public Relations: Mercury Public
PR Consultant: Daham Weerawansa
PR Consultant: Sulochana Perera

Production
Production Company: 24 Frames
Line Producer: Harsha Karunarathna
Director: Shyan Gershon
Director of photography: Chamath Hasanka
Sound Designer: Charitha Attalage
Editors: Thilina Rajapaksha / Nipuna Vidarshana / Rivinu Amanda
Graphics: Nipuna Vidarshana / Rivinu Amanda 24 Frames

Tags:
Product design, innovation, Advertising, Design, Illustration, Packaging design