“Irresistible Cravings can cause car crashes…so Leave It To Us,” says Burger King
You know what can happen when you’re craving for a flame-grilled burger and you’re driving? You might just crash into one of the Burger King’s restaurants. At least, that’s what Burger King believes. Their Crashes campaign’s ads feature cars crashing into Burger King outlets; all this to encourage people to order and enjoy their famed flame-grilled burgers from the safety of their homes or wherever they are but without the need of having to drive all the way in haste. Hence, their message, Leave it to us. Burger King has partnered with DoorDash Inc. which is a courier company that uses logistics services to facilitate food delivery from restaurants on-demand. So folks can now order their favourite burgers from Burger King via the DoorDash app.
We think that Burger King has implicitly expressed their concern over the dangers of driving on roads hastily for various causes and it surely doesn’t want an irresistible craving to be one of them. It’s better to sit back and relax as you settle down in the comforts of your couch (and maybe call up your friends) while your scrumptious burgers are on the way!
Credits:
Agency: LOLA MullenLowe
Campaign: Leave it to us
Campaign: Crashes
Client: Burger King Global
Client Contacts: Fernando Machado, Marcelo Pascoa, Rogelio Magaña, Renato Rossi, Diego Suarez, Liza Keller, Madeline McDermott
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Pancho Cassis
Creative Director: Tomás Ostiglia, Fabio Brigido, Fred Bosch
Copywriter: Enrique Torguet, Manuel Castillo
Art Director: Manuel Castillo, Enrique Torguet
Account Director: Tom Elliston
Account Manager: Ana Pozuelo
Account Executive: Adriana Gonzalez Cid
Strategic Planner: Marcelle Santos
Agency Producer: Felipe Calviño, Diego Baltazar
Head of Communications: Sarah Okrent
Media agency: Horizon Media
This Article is about:
North America, Burger King, MullenLowe, Creative, Advertising, Massachusetts, Alabama, Illinois, Burger, Leave it to us, Restaurant, Hospitality, Food, Creative print ads, Outdoor ads, Burger King car crash campaign
