Burger King: The Referendum Whopper

The Referendum Whopper

This Sunday, Chile will be involved in a historical process, a referendum to decide if the country changes or not its constitution, written during the dictatorship of Augusto Pinochet back in the 80s.

Considering the fact this political process will move a critical mass of people during the pandemic, the government has tightened the measures to prevent contagion and among these is that each voter must carry their blue pen that will be non-transferable.

In this scenario, Burger King has decided to partner with Uber Eats to create and release a meal combo that will exist only during Saturday 24th, The Referendum Whopper, which will include a free blue pen to express yourself, your way, at the polls.

Credits
Advertising Agency: Wolf BCPP, Santiago, Chile
CCO: Gonzalo Baeza
Creative Director: Jaime Cornejo
Creative Director: Nicolás Pérez
Art Director: Cristián Mugarra
Account Director: Dolores Pera
Account Executive: Paulina Vera
Account Executive: Valentina Quiroz

This campaign is about:
Chile, Food, Uber Eats, Burger King, Wolf BCPP, Marketing Campaign