Donate Life California: Second Chances

Donate Life California created ‘Second Chances’ campaign to reward an organ donor’s generosity.

California has the most registered vehicles and the most significant number of licensed drivers in the country, but it has one of the lowest percentages of registered organ donors. 95% of organ donation registrations are made when people are applying for or renewing their driver’s license. Registered donors have a “donor” pink dot on their license.

Credits
Agency: Casanova//McCann, McCann New York, McCann Canada
Client: Donate Life California
Production Company: Craft New York, Circle Productions

This campaign is about:
organ donation, Health, Awareness, Public Interest, Outdoor campaign, Award winning campaign, Organ Donation Awareness Month