Durex launches Condom With A Hole campaign created by Miami Ad School

Durex launches a keychain with a condom packet inside it. What? Yes, you heard it right. Keychains which have a condom packet in them. These young adults can forget everything, but we could not fathom how they would forget their keys. Durex also creates a buzz around its latest innovation of Condom with a hole by launching an integrated campaign.

We live in a time when awareness about sexually transmitted infections (STIs) and unwanted pregnancies is at an all-time high. Yet, it is astounding that close to 47% of young adults (16-24-year old’s) choose to conveniently not use a condom. We wondered, what the reason could be?

Could it be, that they are just too caught up in their lives and tend to forget carrying it? Hence, a lot of times they land up in situations where it is too late, too awkward, too much to think about a condom?

Note: This work is created by students of Miami Ad School, Mumbai and has not been commissioned by the brand.

Credits
Advertised Brand: Durex
Advert Title: Condom With A Hole
School: Miami Ad School, Mumbai
Art Director: Siddhant Karale
Copywriter: Yashashree Samant, Apaar Singhal
Creative Strategist: Mehak Marwah
Faculty: Siddhi Ranade, Rebecca Daniel, Rohan Mathew

Tags:
Integrated advertisement, Durex, Condom With A Hole, Miami Ad School, Print advertising, Creative Print Ads, Print campaign, Creative Advert, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads